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The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
Theses and Dissertations
This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …
Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba
Theses and Dissertations
Mega sporting event hosting and sponsorship garner billions of dollars in investments from countries and companies, but their effectiveness has yet to be definitively determined. If the announcement of a host country serves as a signal to the investors who comprise a market, then there should be an increased return in response to the announcement. Similarly, if companies are activating their sponsorships during a sporting event there may be a higher return than what would be expected otherwise. The evaluation of the 2016 Summer Olympic Games held in Rio de Janeiro demonstrates that the announcement did not impact the market …
The Economic Impact Of Tennis In South Carolina, Xue Zhang
The Economic Impact Of Tennis In South Carolina, Xue Zhang
Theses and Dissertations
This aim of this study was to estimate the economic value eighteen junior tournaments held in South Carolina in 2019. Over two hundred surveys were sent out to junior player and fifty two responses were received. Factors in the survey including transportation, gender, age, household income, on-site and off-site expenditure contributed to results in this paper. After analyzing the data collected, significant results were discovered.
Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino
Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino
Theses and Dissertations
In this era of multi-million dollar paydays, the need to fill arenas and the pressure to win has increased dramatically. In order to build a winning program, the coaching staff turns to national and international recruiting. According to David Ching, Senior Contributor of Forbes, “Nearly every Power Five college athletics program spends more than $1 million per year on recruiting” (Ching, 2018). The fact that student-athletes have a limited time of four years of eligibility to perform for their institutions, results in a continuous influx of newcomers to the team. Student-athletes with a diverse cultural background have to adapt to …
The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao
The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao
Theses and Dissertations
Team identity has been a prevailing subject and has drawn a wide range of attention from both academia and the sport industry. The previous literature indicates that team identity had significant impact on team-related purchases, game attendance, TV viewership, loyalty, other social identities (e.g., national identity), etc. However, the majority of team identity studies were merely focused on unveiling these positive outcomes of team identity. Little is known about how team identity works on fans’ negative sentiment toward outgroup members. The purpose of this dissertation was to establish a model to measure the effect of team identity on xenophobia and …