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Seeking Excellence: Improving Objectivity In Player Analysis In Professional Basketball, Nathan Cook Nov 2018

Seeking Excellence: Improving Objectivity In Player Analysis In Professional Basketball, Nathan Cook

Senior Honors Theses

This thesis details the creation and testing of an original statistical metric for analyzing individual basketball players in the National Basketball Association (NBA) by both their commonly measured statistics and their so-called “intangibles.” By using existing methods as both guides and a caution against potential shortcomings, an inclusive statistic with multiple layers of data can be built to best reflect an individual player’s overall value to his team. This metric will be adjusted to account for the differences across multiple eras of NBA play and the levels of talent with which a player played in order to avoid penalizing a …


The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson May 2018

The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson

Senior Honors Theses

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.


Consumer Perception Of Sport Event Sponsors, Omar Olando Brown Apr 2018

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …