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Full-Text Articles in Business
Do Coaches In The National Basketball Association Actually Display Racial Bias? Replication And Extension, Gokhan Ertug, Massimo Maoret
Do Coaches In The National Basketball Association Actually Display Racial Bias? Replication And Extension, Gokhan Ertug, Massimo Maoret
Research Collection Lee Kong Chian School Of Business
We replicate and extend empirical evidence that has been interpreted as an indication of coaches’ racial bias in the National Basketball Association (NBA) by Schroffel and Magee (2012) and Zhang (2017; 2019). After replicating the published results, we extend them by modeling coaches’ decisions of “resting the starters,” a common tactical decision based on players’ quality and not on their race, thus exploring whether this tactic may provide an alternative explanation for associations that might thus far have been taken to indicate racial bias. Our results show that, after empirically accounting for “resting the starters,” the magnitude of associations that …
Analyzing Competitive Balance In Professional Sport, Kevin Alwell
Analyzing Competitive Balance In Professional Sport, Kevin Alwell
Honors Scholar Theses
In this paper we review several measures to statistically analyze competitive balance and report which leagues have a wider variance of performance amongst its competitors. Each league seeks to maintain high levels of parity, making matches and overall season more unpredictable and appealing to the general audience. Here we quantify competitive advantage across major sports leagues in numbers using several statistical methods in order for leagues to optimize their revenue.
Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz
Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications
The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …