Business Commons^™

Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak

Masters Theses

Parks and protected areas across the United States have undergone substantial change in recent years, specifically pertaining to visitation trends and patterns. National parks have endured rapid growth in park visitation and popular attractions within park boundaries now experience a high visitor concentration and traffic. As visitation within national parks increases, there is a high probability that visitor-related impacts, such as vegetation trampling, wildlife disturbance, soil erosion, and intra-visitor conflict, are also likely to increase. Visitors are more likely to feel crowded and rushed, and ultimately label their park experience as low or poor quality. Through the use of Visitor …

Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill

Senior Honors Theses

A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …

Manque De Réussite : Le Préjudice Dans Le Football Français, Will Bedell

World Languages and Cultures Senior Capstones

Despite being called The Beautiful Game, soccer in France has a few issues that take away from its beauty. This presentation aims to identify the causes and reasons behind the issues of racism, homophobia, and sexism which plague the French soccer scene. By looking at the causes of these from within French culture, history, and their society we can hope to understand why they exist as well as to establish the sources from which these issues arise.

Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to understand the leadership experiences of intercollegiate athletics directors at faith-based, small colleges and universities throughout the United States. The theory guiding this study was Hersey and Blanchard’s situational leadership theory, as it explores how leaders can most effectively lead and engage their employees given unique circumstances and how those types of leaders are found within the faith-based, small college and university intercollegiate athletics departments. The central research question in this study is: How do athletics directors describe their leadership experiences in a faith-based, small college intercollegiate athletics setting? The phenomenological research using …

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

Association of Marketing Theory and Practice Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

The Development Of A Social Media Strategy For The Wilkes-Barre Scranton Knights, Natalie Ritter

Senior Honors Theses

In this thesis, an examination is conducted on the design, development, process, and execution of a social media strategy for the Wilkes-Barre Scranton Knights, a junior hockey team composed of 16-20 year old players based in Scranton, Pennsylvania. The strategy takes into consideration not only the extraordinary role that social media can play in the success of a team’s overall development and marketing plan, but also the team’s specific mission and objectives as well as the intricacies that come with media within the sports industry. An in-depth literature review discusses the importance of a social media strategy and how an …

Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin

Faculty and Research Publications

Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies …

Muslim Collegiate Student-Athletes' Experience With Fasting During Ramadan While Participating In Sport, Mishaal Amjad, Julie M. Cavallario, Nicolette A. Harris, Cailee E. Welch Bacon

Rehabilitation Sciences Faculty Publications

Context: As colleges and universities continue to focus on creating diverse, equitable, and inclusive environments, it is important to gain more knowledge on the experiences that Muslim student-athletes have while fasting during the month of Ramadan. While previous researchers have investigated the physical effects of fasting on the body, little is known about the challenges or support Muslim student athletes experience while fasting and participating in sport during Ramadan.

Objective: To explore the experiences of Muslim collegiate student-athletes regarding fasting during Ramadan while participating in sports.

Design: Consensual qualitative research.

Setting: Individual video interviews.

Participants: 12 Muslim collegiate student-athletes (4 …

Pricing Under Uncertainty: Forward And Option Pricing In Sports Markets, Preethika Sainam, Sridhar Balasubramanian, Shantanu Bhattacharya, Lin L. Ong

Research Collection Lee Kong Chian School Of Business

Tickets to popular elimination style tournaments (e.g., NFL Super Bowl) are expensive and scarce. Sports organizations sell these tickets well in advance of the final game. Fans hesitate to buy them because they are unsure about whether their favorite team will play in it. We present two alternatives to the current practice: consumer forwards and options. A fan pays a reserve price to secure her team-specific forward ticket. If that team makes it to the final game, the fan must (in the option case, has the choice to) pay an exercise price to purchase the ticket. If the team does …

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from August to December 2023.

On The Status Shocks Of Tournament Rituals: How Ritual Enactment Affects Productivity, Input Provision, And Performance, Massimo Maoret, Giacomo Marchesini, Gokhan Ertug

Research Collection Lee Kong Chian School Of Business

We propose a novel process through which status shocks may enhance performance. Specifically, we theorize that when status shocks include a ritualistic conferment of social prestige – such as in the case of “tournament rituals” – participating in that ritual enactment may increase tournament winners’ productivity and improve the inputs they receive, thereby improving their overall performance. We also consider the duration of that performance improvement, finding a decay that is consistent with our theorized mechanisms that are based on emotional energy. Our study shows that status shocks carry not only informational value, as signals of quality, but also symbolic …

The National Basketball Association’S (Nba) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz

WCBT Faculty Publications

Purpose. Digital transformation in the global sport industry has resulted in digitally focused business strategies, innovative business models, targeted social media marketing strategies, increased consumer, and sponsor demand, accelerated growth in women’s sports, and streaming media (OTT) worldwide. This paper aims to study the case of the U.S.-based National Basketball Association’s (NBA) digital transformation, including multiple interactions of actors in the digital transformation process. A key aim is understanding the synergies resulting from the league’s integration of digital technologies, its business strategy, the evolution of its hybrid business model and the increase in revenue and global branding.

Design/methodology/approach. An explanatory …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from January to July 2023.

Analysis Of Collegiate Athlete Social Media Engagement On Instagram, Noelle Magann

Association of Marketing Theory and Practice Proceedings 2023

Since its founding in 2010, Instagram has developed into one of the world's largest social media platforms. In 2022, $33.3 billion was spent on instagram advertising by companies, firms, etc. Additionally, almost $5 billion was spent on Influencer marketing in 2022, a 27.8% increase from 2021 and a 34.7% increase from 2019. These statistics show the vast importance influencers have on marketing in today's business world and society as a whole. For this project, I looked into the engagement rates of SunBelt Football athletes. I used at least 2 athletes from each university that had over 1,000 followers on instagram, …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from January to July 2023.

Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal

Association of Marketing Theory and Practice Proceedings 2023

The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Analyzing The Correlation Between Offensive And Defensive Efficiency In The Nba, Elijah Mckim, Jax Werner, Kade Werner

Sport Management Student Projects

Throughout the paper, the authors investigate the correlation between offensive and defensive efficiency in the NBA over the past 20 years. This includes things such as shooting percentages, new rules implemented into the league, and advances in technology.

Is There A Relationship Between Sport Gambling And Fandom?, Jacob Stonick, Sean Callahan, Caleb Terry

Sport Management Student Projects

Our group looked into the relatioship between sport gambling and the impact it has on the experience of viewing an event.

Does Technology Have A Relationship In The Number Of Injuries Within Youth Sport?, Javan Johnson, Danny Walter, Jack Mulkey

Sport Management Student Projects

This research paper sought to answer if the improvement of technology in sports equipment is helping to reduce injuries in youth sports.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU baseball team in 2023.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU tennis team in 2023.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU volleyball team in 2023.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU football team in 2023.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and statistics for WKU golf teams in 2023.

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding general activities of the WKU Athletics Department for 2023.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU track & field team in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU softball team in 2023.