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Do Fans Want Close Contests? A Test Of The Uncertainty Of Outcome Hypothesis In The National Basketball Association, Daniel A. Rascher, John Paul G. Solmes
Do Fans Want Close Contests? A Test Of The Uncertainty Of Outcome Hypothesis In The National Basketball Association, Daniel A. Rascher, John Paul G. Solmes
Kinesiology (Formerly Exercise and Sport Science)
The National Basketball Association claims to sell entertainment. Part of that entertainment is dose, competitive contests with uncertain outcomes. Howeyer, hometown fans want the home team to win. Hence, optimal probability that the home team wins a game from the perspective of maximizing demand, lays somewhere between 0.5 and 1.0. Using data from individual games for the 2001-02 season, this optimal probability was estimated to be approximately 0.66. Fans want their home team to have about twice the chance to win a game as the visiting team. Reprinted by permission of the publisher.
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Mark Mcdonald, Daniel A. Rascher
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Mark Mcdonald, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (1) the overall effect of promotions on attendance, and (2) the marginal impact on attendance of additional promotional days. Using a data set containing 1500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect …