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Full-Text Articles in Business
Comparing Two Organizational Structures In Professional Ultimate, Jack Dowling
Comparing Two Organizational Structures In Professional Ultimate, Jack Dowling
Senior Theses
Leaders of business organizations have always strived to find the most efficient method of organizing and conducting their business. New strategies are constantly being developed and adapted to new situations. The business of Sport is no different. Over the past century, the sport industry in America has experienced an explosive level of growth, with the largest major sport leagues (NFL, MLB, NBA, NHL) earning multibillion dollar revenues in recent years.[1-4] In addition to these “Big Four,” there are numerous minor-league and semi-professional sport leagues. Each of these leagues must operate in a way to consider geographic, economic, and other important …
Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun
Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun
Theses and Dissertations
The population of playing electronic sports has increased recently, and the most popular one is League of Legends (LoL). As a multiplayer online battle arena video game, it’s not only a game, but also a competitive electronic sport. The purpose of this study was to assess the motivations of playing League of Legends and to relate them by genders, age groups and frequency groups. The final sample comprised 111 LoL players. The study categorized 12 items into three factors: achievement, socialization and immersion. Results indicated that achievement factors were stronger motives for men than women. For different age groups, there …
Branded For Success: A Longitudinal Examination Of Brand Associations As Drivers Of Team Identification For A New Sport Brand, Henry Wear
Theses and Dissertations
The competition for the sport consumer has intensified over the last decade, and many teams are now seeking to establish a foothold in the marketplace (Baker, McDonald, & Funk, 2016). To form a competitive advantage in the sport industry, many sport organizations are beginning to think of their organizations as brands to be managed (Ross, 2006). From a sport marketer’s perspective, it is difficult to rely on brand characteristics based on success or team composition to promote a sport brand and develop fans due to the unpredictable nature of the sport product. Conversely, brand characteristics regarding the logo, color scheme, …