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A First Approach To Measure Service Quality In Greek Fitness Centers, Yanni D. Afthinos
A First Approach To Measure Service Quality In Greek Fitness Centers, Yanni D. Afthinos
Yanni D Afthinos
The aim of this paper is to examine the contextual stability of a service quality instrument in an international setting . This study is the first step of a bigger research project that will attempt first to conceptualize and measure service quality in Greek fitness centers, and second to test its relationship with customer satisfaction and behavioral intentions.