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Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson
Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson
Journal of Tourism Insights
The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …