Business Commons^™

Mydeal: The Context-Aware Urban Shopping Assistant, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

A common problem in large Urban cities, of the sort seen in Asia, is the huge number of retail options available in the city. In particular, it is not uncommon to find multiple malls, each with hundreds of stores inside, just a short distance from each other in almost every part of these cities. These factors make it incredibly hard for consumers to identify stores of interest to them in any particular mall.In response, a number of shopping assistance applications have been created for mobile phones.However, these applications mostly just allow users to know which stores are where or to …