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Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …

Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud

Journal of Applied Packaging Research

The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.

The objective of this research was to examine consumer perceptions of different product …

Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products, Nii O. Tackie, Jannette R. Bartlett, Akua Adu-Gyamfi

Professional Agricultural Workers Journal

Abstract

Local and regional food production has gained increased interest of consumers in recent years. The study, therefore, focused on assessing consumer attitudes and beliefs on local or regional livestock products. Data were obtained from a convenience sample of 432 participants from South Central Alabama, and were analyzed using descriptive statistics, including chi-square tests. A majority of respondents thought using chemicals and additives in locally or regionally produced beef or goat meat was a serious hazard. Therefore, many were willing to pay more for meat certified as locally or regionally produced. Also, most agreed or strongly agreed with statements on …

Western Farmers’ Markets In Kathmandu: Vendor Perspectives, Caroline Saunders

Independent Study Project (ISP) Collection

This study seeks to understand Western farmers’ markets (FMs) in Kathmandu by understanding vendors’ motivations for attending FMs; and further, their perspectives on the purpose and potential for expansion of FMs in Kathmandu’s food economy. In the US and Europe, FMs are often seen in the literature as a component of a social movement (SM) called the ‘alternative food movement’ (AFM) concerned with environmental sustainability and social justice within the processes of food production and consumption (Isenhour 2012). FMs, a type of direct market that offer face-to-face interaction between producers and consumers, are a site for the transmission of values …

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

Deification Of Market; Homogenization Of Cultures: 'Free Trade' And Other Euphemisms For Global Capitalism, Gwendolyn Yvonne Alexis

Gwendolyn Yvonne Alexis

In this book chapter, I argue that states and MNCs enter into extraterritorial pacts with global institutions like the WTO, UN, and IMF to derive economic benefit from international trade. Given that both entities are drawn to international trade by the quest for financial gain, there is no justification for attributing to either corporations or their countries of national origin malevolent intent such as colonization of the world under the banner of a particular culture. Economic actors direct their deliberate and intentional activities towards achieving economic goals; and this is done to such an extent that they are often willing …

Deification Of Market; Homogenization Of Cultures: 'Free Trade' And Other Euphemisms For Global Capitalism, Gwendolyn Yvonne Alexis

Gwendolyn Yvonne Alexis

In this book chapter, I argue that states and MNCs enter into extraterritorial pacts with global institutions like the WTO, UN, and IMF to derive economic benefit from international trade. Given that both entities are drawn to international trade by the quest for financial gain, there is no justification for attributing to either corporations or their countries of national origin malevolent intent such as colonization of the world under the banner of a particular culture. Economic actors direct their deliberate and intentional activities towards achieving economic goals; and this is done to such an extent that they are often willing …