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- Customer Relationships (1)
- Empathy (1)
- Employee Turnover (1)
- Fractal emergence (1)
- Fractal organizations (1)
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- Hierarchical alignment (1)
- Job Satisfaction (1)
- Marketing (1)
- Organizational Change (1)
- Quantitative Heuristics (1)
- Relationship Marketing (1)
- Self-Organizing Fractal Theory (1)
- Small and Medium Enterprise (1)
- Social Media (1)
- Social Media Marketing (1)
- Transformational Leadership (1)
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Articles 1 - 3 of 3
Full-Text Articles in Business
Social Media Marketing Strategies For Improving Customer Relationships, Candel Cuffie
Social Media Marketing Strategies For Improving Customer Relationships, Candel Cuffie
Walden Dissertations and Doctoral Studies
Despite the potential benefits of social media marketing (SMM) to improve customer relationships, some small business leaders lack SMM strategies to improve customer relationships. Small business leaders who fail to improve customer relationships may observe a decline in their customer base, leading to decreased profitability. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple case study was to explore SMM strategies small business leaders used to improve customer relationships. Data were collected via reviews of company documentation, participants’ social media pages, and online semistructured interviews with five small retail business leaders who used SMM strategies to improve …
Strategies For Reducing Employee Turnover In Small And Medium Enterprises, Olusegun Ayinde Fadahunsi
Strategies For Reducing Employee Turnover In Small And Medium Enterprises, Olusegun Ayinde Fadahunsi
Walden Dissertations and Doctoral Studies
Employee turnover negatively impacts small and medium enterprises (SME) sustainability. SME leaders are interested in finding workable strategies to reduce turnover and the high cost of hiring new employees. Grounded in the transformational leadership theory, the purpose of this qualitative multiple case study was to explore strategies SME leaders in Nigeria used to reduce employee turnover. The participants were three SME business owners who successfully reduced employee turnover. Data were collected using semistructured interviews and a review of company documents. Through thematic analysis, four themes were identified: effective leadership practices, focus on employees’ working conditions, enhancing employees’ competence, and implementing …
Fractal Dimension As A Predictor Of Organizational Change Success, Thomas Anthony Seitz
Fractal Dimension As A Predictor Of Organizational Change Success, Thomas Anthony Seitz
Walden Dissertations and Doctoral Studies
As many as two thirds of organizational change (OC) initiatives fail to achieve their outcome objectives. Researchers have demonstrated that successful change requires alignment among all levels of an organization. However, contemporary OC models do not quantify the degree of hierarchical alignment during the change process. The purpose of this quantitative, correlational study was to examine whether the fractal dimension of hierarchical alignment (predictor variable) was associated with OC success (criterion variable) as described by the self-organizing fractal theory (SOFT). The research question addressed the association between the fractal dimension related to the alignment of OC beliefs and behavioral intentions …