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Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez Dec 2010

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …


An Analysis Of The Equity Of Utah’S Public School Funding System, Garrick Peterson Aug 2010

An Analysis Of The Equity Of Utah’S Public School Funding System, Garrick Peterson

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has not been an equity study of the public school funding allocation system, in the state of Utah, since 1990. The purpose of the study was to conduct an analysis of the equity of the Utah state funding allocation system for K-12 education including a trend analysis for the decade 2000-2009. The conceptual framework for the analysis applies four broad concepts of equity framed by Kern Alexander; (1) communitative equity, (2) distributive equity, (3) restitutive equity, and (4) positivism. The analysis of the Utah State funding system used Berne and Stiefel's methodology and included commonly used statistical measures of …


Creating A Wellness Program For Hotel Front Desk Employees, Karima Abdel-Moty May 2010

Creating A Wellness Program For Hotel Front Desk Employees, Karima Abdel-Moty

UNLV Theses, Dissertations, Professional Papers, and Capstones

The majority of hotel front desk employees fulfill their job demands in generally similar ways, in terms of workplace conditions. The demanding and hectic nature of this job results in very tangle physical and emotional effects on the employee. Through an analysis of current literature, guidelines on implementing a wellness program suited specifically for hotel front desk employees will be created. Through successful implementation of an employee wellness program, management will be able to provide effective job resources that will result in engaged front desk employees, and consequently, higher levels of customer service, productivity, and profitability.


Earthy Bride, Melissa S. Foerster May 2010

Earthy Bride, Melissa S. Foerster

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are nearly 2.5 million couples getting married in the United States each year (Harrison, 2008, pg. xi). That breaks down to more than 6,300 weddings in a single day. The average wedding in the United States “produces 63 tones of CO2 and 400-600 pounds of trash” and therefore, newlyweds are creating over 3,500,000 pounds of trash in a single at their weddings (Harrison, 2009, ¶ 2)! The green movement is on the rise and wedding industry needs to implement it to meet new demands. In order to do people need to be informed of the importance, benefits and savings …


The Boys' Club: An Exploration Into The Social World Of A Las Vegas Casino Sports Book, Frederick W. Krauss May 2010

The Boys' Club: An Exploration Into The Social World Of A Las Vegas Casino Sports Book, Frederick W. Krauss

UNLV Theses, Dissertations, Professional Papers, and Capstones

This ethnography of the La Mesa Casino Sports Book explores the characteristics that frame the social world its regular patrons create. Specifically, I explain the characteristics of La Mesa’s sports bettors, the types of people who bet on sports, the mechanisms used to sustain participation in the scene, and how the sports bettors view themselves, their social world, and those outside of it. I argue that regular sports book patrons do not use the environment simply for sports betting. Rather, their complex interactional dynamics create a robust social world they come back to again and again to create a meaningful …