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Full-Text Articles in Business
Social Power Of Jazz Festivals, Olga Bekenshtein
Social Power Of Jazz Festivals, Olga Bekenshtein
University of New Orleans Theses and Dissertations
Jazz festivals occur in all parts of the world, small cities and metropolises, urban and rural landscapes, stadiums, churches, streets, and abandoned factories. Being a part of the entertainment industry, they have the potential to impact social change. Jazz festivals help us reconsider notions of identity and community, and their communal experience has the potential to undermine dominant social norms. The industry of jazz festivals is based on Black music and has a history of positive and negative social outcomes. Evaluating festivals through the symbolic meaning of music provides an optic into how festivals marginalize and exploit African American cultural …
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
University of New Orleans Theses and Dissertations
This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …
Site Visitation: School Leaders' Perceptions Of A Diagnostic Tool For School Improvement, Mary Shannon C. Chiasson
Site Visitation: School Leaders' Perceptions Of A Diagnostic Tool For School Improvement, Mary Shannon C. Chiasson
University of New Orleans Theses and Dissertations
This case study explored the use of site-visitation as a diagnostic tool for school improvement. Nine charter schools in New Orleans were selected for the study. Based on qualitative research and systems theory, a within- and cross-case analysis of nine semi-structured interviews with school leaders were conducted. The school leaders’ experiences with the state-run site-visitation model and their use of the findings for school improvement was explored. The findings led to the development of a hybrid accountability model that encompasses the components school leaders believe will lead to school improvement. This study aims to assist educators, policy makers, and researchers …