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Full-Text Articles in Business
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
Marketing Undergraduate Honors Theses
Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …
How Has Covid-19 Affected Financial Gains Of Big-Tech Companies?, Erin Flanigen
How Has Covid-19 Affected Financial Gains Of Big-Tech Companies?, Erin Flanigen
Finance Undergraduate Honors Theses
This study investigates the impact of the COVID-19 pandemic on the financial returns received by Big-Tech companies in order to predict future financial returns and related business activities. The main objectives of this paper are to delineate business models and financial statements of Big-Tech companies prior to and during the COVID-19 pandemic, present ample, relevant economic information regarding COVID-19, and encompass the effects of COVID-19 on global economies. This study then predicts the future economic effects of COVID-19 on Big-Tech companies. The selected Big-Tech companies included in this study are Facebook, Alphabet (Google), Apple, Microsoft, and Amazon; each company saw …
Student Perception On Female Discrimination In Accounting, Qiuting Zheng
Student Perception On Female Discrimination In Accounting, Qiuting Zheng
Accounting Undergraduate Honors Theses
Approximately 72,648,000 women participate in the labor force compared to 31,543,000 women in 1970 (U.S. Department of Labor). In the 1950s, women were only 30% of the workforce (Toossi, 2002). In 1970, 1990, and 2010, the percentage of working women increased to 40%, 45%, and 47% respectively (Humphrey, 2013). However, students have wrong perceptions about discrimination against women, and, since perceptions and facts are not the same thing, their perceptions might make them misunderstand the accounting profession. This study confirmed that there are misperceptions. To gauge students’ perceptions, I conducted a survey named “Gender Diversity in Accounting” at the Walton …