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Full-Text Articles in Business
Developing A Social Marketing Plan For Direct To Consumer Agricultural Operations, Madelaine Giebler
Developing A Social Marketing Plan For Direct To Consumer Agricultural Operations, Madelaine Giebler
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Since the 1980 farm crisis, the agricultural economy has continued to decline with United States farmers receiving less than 16 cents per dollar spent on food (Dunnum, 2017). As a way of combatting decreased profitability, agricultural producers are turning to direct marketing (Rainey, et al., 2011). Direct marketing exists as a social marketing in which producers develop a personal relationship with their customers (Rainey, McGraw, & Popp, 2011; Weinreich, 2011). In order to be successful in social marketing, the audience with which they are trying to reach must be determined as well as the most effective way to meet the …
Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris
Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris
Agricultural Education, Communications and Technology Undergraduate Honors Theses
The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …