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How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

University of New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

An Examination Of Perceived Leadership Behaviors And Employee Engagement In The Us Federal Government: An Exploratory Study, Jason Barker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Leadership can exist in any organization or entity. It has been studied extensively and examined comprehensively. There have been various theories of what type of leadership is ideal or suitable for a group or organization. From transformational to transactional leadership, leadership styles exist that can contribute to organizations and the style they employ. Employee engagement can be based on either or both transformational and transactional leadership factors. Transformational leadership behaviors generally show an increase in employee engagement. Employee engagement has an association with job satisfaction and leadership perception. Leadership styles will be defined, in addition to factors in the employee’ …

Managing Data-Driven Change: A Model Of Unintended Deviation, Sang-Mun Ray Cho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data-driven change in hospitality gaming is desirable because of the opportunities to leverage untapped sources of rich and abundant marketing data. However, change has been difficult to implement as indicated by a lack of widespread adoption. Some have attributed these difficulties to cultural, structural, and other generic factors but these explanations fail to explain the root dynamics of data-driven change.

In this dissertation, it is theorized that data-driven change requires a particular form of social interaction, which are called analytical bonds (AB). The suggestion was that there is a sender of an analytic deliverable and a receiver that makes a …

An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar

Master's Theses

This study explores the shared challenges during the acculturation process of graduate student immigrants pursuing higher education in the United States. 13 graduate student immigrants at the University of San Francisco discuss their experiences of cultural adjustment into U.S. culture. Through qualitative interviews and thematic analysis, this study seeks to understand the acculturation experiences of graduate student immigrants in the San Francisco Bay Area of the United States. This analysis is based on the individual-level experience examining attitudes and acculturation strategies in the dominant society. Analysis, possibly policy implication for institutions of higher education, and possible directions for future research …

A Discourse Analysis Of Diversity And Inclusion Terminology In The High-Tech Industry, Michelle Nader

Master's Theses

The field of Diversity and Inclusion is a growing interest within the High-Tech industry, particularly within the San Francisco Bay Area of California. To combat misconceptions of Diversity and Inclusion, this thesis aims to define and analyze the language used at 20 companies in the High-Tech sector. The trends, nuances, and practices of how companies use language in their programming and data dictates the direction of the company. This thesis investigates the underlying complexities of where Diversity and Inclusion is within the industry today and goals for the future. Findings from this research suggest that companies can strengthen their Diversity …

Experiential Learning In Collegiate Academia: The Silicon Valley Immersion, Kirsten Settle

Honors Theses

A thesis in an examination of experiential collegiate learning, specifically that are found within the vocational field of entrepreneurship and business management. This student-driven project’s objective primarily is to recruit a dedicated team of diverse students from Western Michigan University (WMU) to engage in a systematic, site-based experiential learning in one of the world’s biggest tech-metropolitans, San Francisco, California. The mission is to stimulate an experience-based approach to studying a business centered curriculum through field research with some of the country’s most successful companies. Participants evaluated company culture in diverse business settings to comprehend professional prospects and project management best …

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu

School of Professional Studies

n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will …

Technology And The American Criminal Justice System, Taylor Hunt

Information Systems Undergraduate Honors Theses

The American prison population has grown to over 2.3 million citizens incarcerated (“United States of Incarceration,” 2016) and there are more than 900,000 police officers in the nation (“Law Enforcement Facts,” n.d.). These over 3 million people use technology every day in either their work or incarcerated lives. As the effectiveness of the criminal justice system is being questioned, now is the time to perform an assessment of the technology used and make technological recommendations to lower crime, incarceration, and recidivism rates simultaneously. To obtain that technology assessment, a student research study was conducted and consisted of research and interviews …

The Evolution Of A Collaborative Network: Understanding Partnerships In A Policy Mandated Collaboration Through Social Network Analysis, Pallavi Singh

LSU Doctoral Dissertations

Federal funding agencies that administer financial support in the form of program grants to non-profit organizations (NPOs) that provide child and family services increasingly require NPOs to formalize inter-organizational partnerships in order to receive this vital source of funding. That is, by mandate NPOs must participate in inter-organizational collaboration networks to receive these essential federal funds. Therefore, there is a need to understand the collaboration behavior of NPOs in a policy-mandated environment. This study considers collaboration behavior as information sharing and advice-seeking between the organizations who are part of a collaboration network as a result of a policy mandate.

Drawing …

Re-Thinking ‘Sustainability’: Management And Organization Theorizing For A More-Than-Human-World, Seray Ergene

Doctoral Dissertations

A widespread conversation has emerged around the concept of sustainability in management theory and practice today. The origins of this notion have forwarded a vision of economic development for improving social conditions in different parts of the world, as well as promoting environmental protection to reduce the harmful effects of economic activity on Earth (Brundtland Report, 1987). Emerging from these origins, solving sustainability problems today has come to signify attending to three seemingly distinct pillars: social equity, environmental protection, and economic development. In this dissertation I join these conversations by following recent theoretical discussions suggesting the pillars are actually interrelated …

Changing Donor-Ngo Relations Thorough Viable Alternatives To Conventional Grantmaking, Kio Okawa

Capstone Collection

The purpose of this research is to explore ways in which non-governmental organizations (NGOs) can become more sustainable in light of a crucial challenge facing them today: that of financial instability. In the charitable sector in the U.S, NGOs, especially small-scale NGOs, have struggled with securing daily operating revenue rather than revenue for long-term program operations, in spite of the continuing needs of their beneficiaries (Janus, 2018; Le, 2017; Meehan & Jonker, 2017). Fundraising has come to involve relationships between NGOs and institutional donors such as foundations, government agencies and corporations. Competition among NGOs and rampant power asymmetry between donors …

Intercultural Coworker Relationships (Icors) In The Global Workplace: A Grounded Theory Study, Jennifer L. Morton

Dissertations

Previous research supports what employees intuitively sense: peers make the place (Chiaburu & Harrison, 2008; Schneider, 1987). Extant research suggests coworker relationships have critical influence on outcomes ranging from turnover (Felps, Mitchell, Hekman, Lee, Holtom, & Harman, 2009) to creativity (Homan, Buengeler, Eckhoff, van Ginkel, & Voelpel, 2015) to organizational commitment (Viswesvaran & Ones, 2002) to employee health and well-being (Heaphy & Dutton, 2008). Despite the increase of Intercultural COworker Relationships (ICORs), particularly in multinational firms in the technology industry, research has yet to examine what defines coworker relationship quality in the presence of national cultural differences. In other words, …

Developing A Mixed-Methods Method To Model Elderly Health Technology Adoption With Fuzzy Cognitive Map, And Its Application In Adoption Of Remote Health Monitoring Technologies By Elderly Women, Noshad Rahimi

Dissertations and Theses

Providing healthcare to the ever-rising elderly population has become a severe challenge and a top priority. Emerging innovations in healthcare, such as remote health monitoring technologies, promise to provide a better quality of care and reduce the cost of healthcare. However, many elderly people reject healthcare innovations. This lack of adoption constitutes a big practical problem because it keeps the elderly from benefiting from technology advances. The phenomenon is even more pronounced among elderly women, who represent the majority of the elderly population.

A plethora of studies in the field of technology adoption resulted in sound, but highly generalized theories …

A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …

A Case Study: Inclusion Of Student-Athletes Who Identify As Sexual Minority At An Ncaa Division I Institution, Megan Turk

Graduate Theses and Dissertations

In comparison to heterosexual counterparts, sexual minority student-athletes are two times more likely to experience harassment, more negative climates, report feeling deliberately ignored or excluded from team actives and are subjected to orientation-based derogatory marks via electronic means (Rankin & Merson, 2012). This particular population is 2-3 times more likely to experience anxiety and depression, nearly 14% will attempt suicide or acts of self-harm, and are more likely to abuse drugs and alcohol (Cunningham, 2015). Non-inclusive climates negatively affect academic and athletic performance (Wolf-Wendel, Bajaj, & Spriggs, 2008; Turk, & Stokowski, 2016; Cunningham, 2015). The Athletic Equality Index (AEI) measures …

Invisible Labour: Support-Service Workers In India’S Information Technology Industry, Indranil Chakraborty

Electronic Thesis and Dissertation Repository

The dissertation investigates the life, working conditions and urban experience of support-service workers in the Information Technology (IT) sector of India: the janitors, security guards, fast food delivery service professionals and car pool drivers who work in and around technology parks that develop software applications for a world-market. The common experiences of these employees are migration from rural contexts to a radically modern employment setting, where they work long hours with minimal benefits in informal conditions that often violate basic labour laws. The thesis draws on quantitative and qualitative research, and in particular on analysis and interpretation of hundred and …

Self-Employment In Later Life: Implications For Financial, Physical, And Mental Well-Being, Cal Halvorsen

Arts & Sciences Electronic Theses and Dissertations

More than one in five working Americans aged 50 and older are self-employed, yet scholarship that examines the relationships between self-employment and personal health and financial well-being is limited. Using data from six biennial waves of the Health and Retirement Study, a nationally-representative panel study of Americans past 50 years of age, this quasi-experimental dissertation documents the characteristics of self-employed older adults in comparison to wage-and-salary workers, as well as compares self-employed and wage-and-salary workers in later life on a set of financial well-being and personal health outcomes. This study incorporates inverse probability of treatment weighting (also referred to as …

A Case Study Of Congregational And Search Committee Desired Leadership Qualities In A Senior Pastor, David Fowler

Human Resource Development Theses and Dissertations

The purpose of this case study that utilized an inductive qualitative research approach was to uncover desired leadership qualities in a senior pastor. Membership numbers are dwindling for religious organizations as the landscape of the United States becomes more secular. Studies reveal that negative issues with ineffective leadership within these organizations impact congregational health and membership decline. Within the context of leadership’s futility, studies need to be conducted to identify qualifiers of effective leadership in religious organizations, as a lack of research has been conducted concerning religious organizational leaders. Specifically, churches in the Southern Baptist Convention, a conservative conglomerate of …

A Cross-Cultural Examination Of The Effect Of Employer Support On Employee Productivity, Shawn Tuman, Haley Lipton

Senior Honors Projects, 2010-2019

The purpose of this creative, collaborative, capstone project is to conduct a cross-cultural examination of the effect of employer support on employee productivity by compiling, examining, and synthesizing conclusions from existing research. In a world of growing globalization and technological innovation, the speed of productivity is often the cornerstone that differentiates successful businesses from unsuccessful businesses, providing a competitive advantage to the quick while the others fall behind. Often this increased level of efficiency comes at a cost beyond the price of the product and the salary of employees, a deeper, psychological cost. By reviewing research focused in the United …

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …

Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti

School of Professional Studies

Optical Heritage Museum (OHM) was established in 1983 with the aim to preserve, promote and display historical artifacts of the optics industry and educate all of its vital role optics has played in societal development. Over the years, the museum has grown in its physical space along with exhibit development to engage audiences in innovative, effective methods. Clark University’s School of Professional Studies department and curator of Optical Heritage Museum, Mr. Whitney’s Whitney, have establish a collaboration that has spanned over two semesters with the goal to support and aid in improving OHM. Our capstone group was assigned the task …

Epoca House: The Implementation Strategy, Courtney Thomas, Yaffa Fain, Shuxiao Teng, Mingjun Xie

School of Professional Studies

This capstone report provides a written strategic implementation plan for EPOCA House. EPOCA, Ex-Prisoners and Prisoners Organizing for Community Advancement, is a non-profit dedicated to creating better resources and opportunities for prisoners and ex-prisoners in Worcester. The organization’s most recent initiative, EPOCA House, is a transitional facility that will provide reentry services and temporary housing to ex-offenders in and around the Worcester area. Recently, Massachusetts passed a comprehensive criminal justice reform bill that will dramatically reduce the number of people being incarcerated; however, little attention is focused on what will happen to individuals after they leave prison. At the same …

Canine For Disabled Kids Awareness Campaign Research And Implementation Plan, Jiamin Gu, Kendall Harcourt, Chang Liu, Kiamu Liu, Jemmie Tejada

School of Professional Studies

According to the Americans with Disabilities Act (ADA) service animals are: “dogs that are individually trained to do work or perform tasks for people with disabilities” ( ADA, 2015). On the other hand, emotional support animals are: “dogs that provide comfort and support in forms of affection and companionship for an individual suffering from various mental and emotional conditions.” In addition, an emotional support animal is not required to perform any specific tasks for a disability like service dogs are (Ibid).

The ADA limits the number of questions that can be asked to protect the privacy of utilizers. In fact, …

Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller

School of Professional Studies

The development of the Adult Learner Capstone Project started with a focus and need to learn more about affinity groups in the Worcester area in order to reach the potential adult learner demographic. Although some partnerships already existed, the Director of Marketing and Communications for Graduate Admissions, Tara Probeck, yearned to explore the potential partnerships and alternative uses of professional organizations to market to the current working professionals. From this idea, our capstone project was introduced in hopes of establishing a comprehensive and exhaustive list of potential organizational partnerships, specific for the School of Professional Studies.

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Progressive Commemoration: Public Statues Of Historical Women In Urban American Cities, Melanie D. Chin

Dissertations, Theses, and Capstone Projects

Women who made notable accomplishments are underrepresented in commemoration. Some American cities have brought women to the forefront of becoming visible through commemoration in statues. This thesis compares the commemoration of historical women in four different American cities. Stakeholders hold the key to implementing and changing public policy to increase the visibility of women and people of color in public monuments. Cities which lack representation of women and people of color may learn from and follow the efforts of a leading city to achieve lasting and effective change in representing those who historically been underrepresented.

Surprisingly Open Or Openly Surprised? That Is The Question; Using Surprise Experiences To Increase Openness To Experience And Tolerance Of Ambiguity, Anneke Veenendaal-De Kort

Creativity and Change Leadership Graduate Student Master's Projects

Using Surprise Experiences to Increase Openness to Experience and Tolerance of Ambiguity

In the fast-changing world in which we are currently living, we constantly come across situations and problems that we have not encountered before. An open mind and the ability to tolerate ambiguity are important skills in uncertain times. People who embrace the unpredictable can develop their resilience and flexibility. Surprisologists Luna and Renninger (2015) have discovered that a great way of dipping into unpredictability is through surprise. For my Master’s Project, I designed experiences that transform people’s openness and tolerance for ambiguity through surprise. This paper begins with …

Leicester Research A Study In Effective Technology In Education, Jimeshkumar Chauhan, Anna Lakomy, Li Liu, Christina Mccarthy, Scott Mccarthy, Roman Pena, Emilie Smiley

School of Professional Studies

The LPS Research Team has been tasked with researching and recommending a technology plan for a new school that Leicester Public Schools is planning to build. In this paper, we present an overview of the our goals and our client’s goals, an introduction to industry trends, and discuss our findings based on research conducted via interviews with schools that have undergone similar projects. We also outline the conclusions drawn from this research and our analysis of the data we uncovered, and make specific recommendations for technology to be utilized in Leicester’s new school. Finally, we present a 3-part framework that …

A Guide For Hiring Mature Employees At Ascentria, Binghe Change, Calleigh Leach, Elsie Lu, Hongquiang You, Mengge Wang, Nina Mariotti

School of Professional Studies

This paper will explore existing literature on aspects of an intergenerational workplace in a nonprofit organization and provide recommendations for recruiting and retaining older employees for a human service organization, Ascentria Care Alliance, in Worcester, MA. The paper will review research on trends in the nonprofit industry, a comprehensive breakdown of generational workplace values, reasons people are returning to work and effective marketing strategies that appeal to older generations. Marketing strategies specifically will explore best practices for website design, social media usage, and job descriptions. Additionally, this paper will research case studies of nonprofits with successful intergenerational workforce initiatives, as …