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Articles 1 - 2 of 2
Full-Text Articles in Business
The Relationship Between Attitudes Toward Women As Managers And Sex-Typing Of Toxic Leader Behaviors, Lacee Marie Vega-Cartwright
The Relationship Between Attitudes Toward Women As Managers And Sex-Typing Of Toxic Leader Behaviors, Lacee Marie Vega-Cartwright
Theses Digitization Project
The purpose of this study is to add to the existing body of research on harmful leadership with a specific focus on the construct of toxic leadership. If toxic leader behavior is indeed sex-typed as masculine, as is leader behavior in general, there is a potential that women may also be devalued more harshly than men when behaving in a toxic manner. Although the behaviors and characteristics of toxic leaders are not desirable for either sex, if they are more attributable to one sex over the other, there is a potential that the other sex may be treated differently for …
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
Theses Digitization Project
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.