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From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee
From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
In recent years, pop-culture tourism, in which individuals travel to destinations made famous through pop-culture or relative media themes, has come into the spotlight. The new market segment induced by pop-culture has created a specialized but dedicated consumer, called a "fan." This study examined the impact of pop-stars on a destination from the perspective of fans. Specifically, the research investigated whether fans at different degrees of fandom had different travel attitudes and behaviors with regard to motivation, satisfaction, attachment, and loyalty in the destination context by applying self-expansion theory. In particular, Korean pop-star's fans were chosen as the study example …
Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin
Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin
2012
Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.
This dissertation comprises of three papers …