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Corporate Social Responsibility Within The American Craft Beer Industry: Environmental Sustainability And Community Engagement, Bradley Demild

Honors Projects in Management

Craft brewing and craft beer is emerging as an established business in the United States, with many states housing established regional breweries. As the United States looks to implement environmentally friendly practices in business operations, the goal of this report is to analyze the respective steps taken by the craft beer industry to achieve sustainability. Looking into environmental sustainability and community efforts holistically, the corporate social responsibly (CSR) practices of certified independent, craft brewers who are members of the Brewers Association of various sizes, lends insights into the current state of the industry. A combination of educational materials provided by …

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If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

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