Business Commons^™

The Social Uses Of Advertising, Mark Ritson, Richard Elliott

Mark Ritson

Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English high schools. The study reveals a series of new, socially related advertising-audience behaviors. Specifically, advertising meanings are shown to possess social uses relating to textual experience, interpretation, evaluation, ritual use, and metaphor. The theoretical and managerial implications of these social uses are …

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.

Review Of The Reserves And Operable Capability Markets: New England's Experience In The First Four Months, Peter Cramton

Peter Cramton

I review the performance of the operating reserves and the operable capability markets in New England. The review covers the first four months of operation from May 1 to August 31, 1999. The review is based on my knowledge of the market rules and their implementation by the ISO, and the market data during this period, including bidding, operating, and settlement information. In the review, I (1) identify the potential market flaws with these markets, (2) look at the performance of the markets to see if the potential problems have materialized, (3) evaluate the ISO's short-term remedies for these market …

Affidavit Of Peter Cramton, Peter Cramton

Peter Cramton

Summary of review of reserves and operable capability markets. For ISO New England.

Impacts Of Strike Replacement Banks In Canada, Peter Cramton, Morley Gunderson, Joseph Tracy

Peter Cramton

In the labor relations area no issue generates as much controversy and division between labor and management as does the legislative ban on replacement workers. In the United States, the issue of a ban on permanent replacement workers has come before Congress four times since 1988, although the only action taken has been an executive order in 1995, banning the government from doing business with firms that use permanent replacements (Cramton and Tracy 1998). In Canada, where labor matters are under provincial jurisdiction, legislative bans on permanent replacement workers exist in most jurisdictions (except New Brunswick, Nova Scotia and Prince …

The Effect Of Collective Bargaining Legislation On Strikes And Wages, Peter Cramton, Morley Gunderson, Joseph Tracy

Peter Cramton

Using Canadian data on large, private-sector contract negotiations from January 1967 to March 1993, we find that wages and strikes are substantially influenced by labor policy. The data indicate that conciliation policies have largely been ineffective in reducing strike costs. In contrast, contract reopener provisions appear to make both unions and firms better off by reducing negotiation costs without systematically affecting wage settlements. Legislation banning the use of replacement workers appears to lead to higher strike costs both by increasing the frequency and duration of strikes.

The Final Countdown To Y2k: Is Your Small Business Ready?, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Railroad Voices: Stories Of Railroad Life In America, Linda Niemann

Linda G. Niemann

Stories of railroad life in America.

Interim Report: Pcc Standing Committee On Automation (Sca). Task Group On Journals In Aggregator Databases, Karen S. Calhoun, John J. Riemer

Karen S Calhoun

Recommends a useful, cost-effective and timely means for automatically creating catalog records to identify e-journals in aggregator databases. The demonstration project was conducted by Karen Calhoun (chair of the SCA; Cornell), John Riemer (chair of the task group; U. Georgia) and Oliver Pesch (EBSCO) on behalf of the PCC SCA task group.

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The Role Of The Iso In U.S. Electricity Markets: A Review Of Restructuring In California And Pjm, Peter Cramton, Lisa Cameron

Peter Cramton

Several regions of the U.S. have sought to restructure the electric power industry by separating the potentially competitive generation sector from the natural monopoly functions of electricity transmission and distribution. Under this restructuring scheme, a central authority, which we will refer to as the independent system operator (ISO), is given control over both the transmission system and the spot market for electricity. The ISO's role in managing the spot market is relatively uncontroversial. This is because the spot market takes place in real time and requires continuous physical adjustments to electricity supply and demand subject to complex constraints, such as …

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Revegetating Desert Plant Communities, David A. Bainbridge

David A Bainbridge

Desert revegetation is possible but not easy. Careful attention to plant production (root:shoot), site prep, planting, irrigation and aftercare can lead to good survival even under extreme desert conditions. Cost per survivor is a critical consideration.

Soil Pitting For Revegetation, David A. Bainbridge

David A Bainbridge

Soil pitting provides many benefits in ecological restoration of degraded lands. The pits capture rainwater, trap seeds and soil symbionts and protect seedlings from windblast.

The Distributional Effects Of Carbon Regulation, Peter Cramton, Suzi Kerr

Peter Cramton

We examine the distributional effects of carbon regulation. An auction of carbon permits is the best way to achieve carbon caps set by international negotiation to limit global climate change. An auction is preferred to grandfathering (giving polluters permits in proportion to past pollution), because it allows reduced tax distortions, provides more flexibility in distribution of costs, provides greater incentives for innovation, and reduces the need for politically contentious arguments over the allocation of rents.

Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.

Optimization Methods For Logical Inference, Vijay Chandru, John Hooker

John Hooker

No abstract provided.

Attracting And Benefitting From Fdi, Karl P. Sauvant

Karl P. Sauvant

No abstract provided.

Team-Member Exchange And Commitment To A Matrix Team

L. A. Witt

No abstract provided.

Cumhuriyet Donemi Turkiye'sinde Goc Hareketleri, A Icduygu, Ibrahim Sirkeci

Ibrahim Sirkeci

Analysis of migration movements in Turkey throughout the republican period. Turkiye'de goc hareketlerinin bir analizi.

Designing For Wow!: The Optimal Information Gateway, Zsuzsa Koltay, Karen S. Calhoun

Karen S Calhoun

Presents the results of a focus group study to learn what users expect from networked information systems provided by university libraries.

Library Gateway: Project Design, Teams And Cycle Time, Karen S. Calhoun, Zsuzsa Koltay, Edward Weissman

Karen S Calhoun

Librarians at Cornell University Library (CUL) launched the first system-wide integrated gateway to networked resources, services, and library information in January 1998. Using a case study approach, this article examines the design and implementation process that helped the project succeed, rather than focusing on the technology or the vision behind the gateway. The authors identify and discuss critical success factors and the organizational learning experience that moved CUL a step closer to mastering the process of innovation.

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.