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Full-Text Articles in Business

Addendum: Transformative Reimagination: A Framework For A Vincentian College Of Business, Krieg Tidemann, Madhurima (Rima) Bhattacharyay, Kris Principe Aug 2023

Addendum: Transformative Reimagination: A Framework For A Vincentian College Of Business, Krieg Tidemann, Madhurima (Rima) Bhattacharyay, Kris Principe

Journal of Vincentian Social Action

The mission identity and intellectual tradition of Vincentian schools of business affords a unique opportunity for these institutions to produce business leaders prepared to address systemic breakdowns in business ethics and corporate social responsibility. In order to achieve this goal, this paper proposes the HEET (Hire Encourage Equip Train) framework for mission integration. At the heart of the HEET framework is a recognition that successful mission integration requires college-level administrators who promote mission integration throughout the curriculum and center its importance within the strategic operations of the school of business. As every component of HEET centers on developing an industry-leading …


The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson Aug 2022

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.


The Impact Of Adaptive Learning In Principles Of Microeconomics, Doris S. Bennett, Cynthia S. Mccarty, Michael S. Carter Aug 2021

The Impact Of Adaptive Learning In Principles Of Microeconomics, Doris S. Bennett, Cynthia S. Mccarty, Michael S. Carter

Southwestern Business Administration Journal

Abstract

The spread of Covid-19, which forced almost all learning to move to online in March, 2020, abruptly increased the number of undergraduates taking at least one online course by approximately 177% between the fall of 2019 and the spring of 2020 (Koksal, 2020; Carey, 2020; National Center for Education Statistics, 2020). Even without the Covid-19 disruption, online education has become increasing prevalent due to the decreasing allocation of resources to higher education and the pressure on college administrators to make a college education effective, affordable, and accessible for more students. Originally online instruction differed from in-class instruction only be …


Creating A Culture Of Engagement In Business Schools, Devin Lunt, Larry Chonko, Lisa A. Burke-Smalley Jul 2018

Creating A Culture Of Engagement In Business Schools, Devin Lunt, Larry Chonko, Lisa A. Burke-Smalley

Organization Management Journal

Business schools, in the face of various external pressures, are confronted with the daunting challenge of better engaging their constituents to achieve their learning mission. We call for engagement to play a unifying role in a business school’s culture. We incorporate relevant learning, marketing and change management concepts to first present conceptual tenets underlying our engagement model including co-creation of learning and students as works-in-progress. We then propose a plan for creating a culture of engagement in business schools to advance their learning mission, which broadly involves students, faculty, alumni, employers and administrators. The tactical plan is presented in four …


A Research-Based Approach To Continuous Improvement In Business Education, Peter W. Hess, Julie Siciliano Sep 2007

A Research-Based Approach To Continuous Improvement In Business Education, Peter W. Hess, Julie Siciliano

Organization Management Journal

The growing emphasis on improving performance in business school programs relies on a continuous improvement model designed for manufacturing and business service organizations. However, the complexity of learning assessment and the lack of expertise in learning processes suggests that change is needed to adapt this model for application in higher education. We propose integrating a research basis into the current continuous improvement model that will result in educational and instructional processes shaped by scientific research. Issues associated with implementation are discussed.


Course-Linked Service-Learning In Management Education: Lessons Learned, Susan R. Madsen May 2006

Course-Linked Service-Learning In Management Education: Lessons Learned, Susan R. Madsen

Organization Management Journal

One reason that academic service-learning is still not utilized in some schools of business is that their faculty and administrators remain uninformed and uneducated about this pedagogy. This article was written to help bridge the gap between theory and practice with regard to the actual design and implementation of servicelearning in management education. In this article, I will discuss the design, implementation, experiences, student suggestions, changes, and reflections related to a human resource course taught during the springs of 2003 and 2004.