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Social and Behavioral Sciences

Theses Digitization Project

Theses/Dissertations

Internet marketing

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

A Web Design Shop For Local Business Owners, Mary Colleen Rice Jan 2005

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.


The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak Jan 2001

The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak

Theses Digitization Project

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.