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Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Research outputs 2022 to 2026
Using the norm activation model (NAM), our research delves into the impact of environmental concerns, and environmental self-assets on environmentally responsible travel behaviour (ENVRB), and the role of affective constructs (love for nature [LNA], respect for nature and flight shame) on travelling behaviour among Generation Z in India. Through a prediction-oriented and exploratory approach using partial least squares–structural equation modeling (PLS-SEM), our study reveals strong effects of environmental concerns and self-assets on responsible travel behaviour, and the mediating role of LNA in these relationships; the mediating role of respect for nature was insignificant. Furthermore, flight shame emerges as a strong …