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Full-Text Articles in Business
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Doctoral Dissertations
This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …
Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell
Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell
Doctoral Dissertations
The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.
The results of the study indicate that SEC football away game sport …
Intensity Of Adoption Of Direct Marketing Strategies Among Fruit And Vegetable Farmers In Tennessee, Carey Ann Wolanin
Intensity Of Adoption Of Direct Marketing Strategies Among Fruit And Vegetable Farmers In Tennessee, Carey Ann Wolanin
Masters Theses
Consumer interest in fresher foods has increased over the past few years and has stimulated the growth of direct-to-consumer outlets. Tennessee currently hosts many types of direct food outlets, including farmer markets, CSAs, roadside stands, and pick-your-own operations. Using data from a 2011 survey of Tennessee fruit and vegetable producers, factors associated with the percentage of sales fruit and vegetable producers make through direct-to-consumer outlets or intensity of adoption of direct-to-consumer marketing strategies are evaluated using fractional logit and logit regressions. Findings suggest that the percentage of sales a producer makes through direct-to-consumer outlets is associated with farmer age, the …
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross
Chancellor’s Honors Program Projects
No abstract provided.
Corporate Humanitarian Partnerships, Rebecca C. Keyes
Corporate Humanitarian Partnerships, Rebecca C. Keyes
Chancellor’s Honors Program Projects
No abstract provided.
The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross
The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross
EURēCA: Exhibition of Undergraduate Research and Creative Achievement
Abstract:
In recent years, couponing has emerged as a pop-culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. However, many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category. The dataset is comprised of household level grocery store transactions complied by dunnhumby for 2,500 households over a period of two years. An ordinary least squares regression technique is employed to analyze the dollar …
Editor's Note: Introducing A Newly Rebranded Journal, Damon P. S. Andrew
Editor's Note: Introducing A Newly Rebranded Journal, Damon P. S. Andrew
Journal of Applied Sport Management
No abstract provided.