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Full-Text Articles in Business
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …
The Design Of An Agricultural Youth-Centered Rural Development Program In Rwanda, Laetitia Igiraneza Sinyigenga
The Design Of An Agricultural Youth-Centered Rural Development Program In Rwanda, Laetitia Igiraneza Sinyigenga
Honors Theses
Rwanda is primarily a rural, young, and agriculture-based country. The referred variables- agriculture, rural population, and youth- can be creatively merged to engage and empower youth for rural development. This paper indicates the utilization of cross-disciplinary knowledge to design an agricultural youth-centered rural development program in Rwanda. The program uses the interdependence of economic sectors (agriculture and education) with resources (environmental & natural resources and human resources) to boost rural community development. The program’s main activities- mentorship, agribusiness training, tutoring, exposure visits, and community work- highly reflect the requirement for advancing the selected main economic sectors and resources. There is …