Business Commons^™

Leadership For The Future: Towards The Challenge Of Understanding Leadership In The Aec Sector, Roisin Murphy Dr, Rory Concannon, Oluwasegun Seriki Dr

Conference papers

The Irish Architecture, Engineering, and Construction (AEC) sector faces ongoing challenges relating to low productivity, digital adoption, sustainability, and innovation. Effective leadership is required to transform the sector to address these challenges and meet the future needs of society. However, there remains a lack of empirical evidence relating to leadership requirements, assessment, and development, in the context of the Irish AEC sector. As part of an ongoing study with the aim of developing resources to support leadership development, this research, conducted through a review of literature, examines how leadership is being assessed and explored in the AEC sector. The findings …

An Examination Of Destination And Business Place Identity Along The Wild Atlantic Way (Ireland) Tourism Route, Ziene Mottiar, Theresa Ryan

Conference papers

An examination of the layers of business place identities resulting from the creation of a road tourism route: an exploration of the Wild Atlantic Way

Proposal and originality (500 characters)

This paper is focussed on the Wild Atlantic Way (WAW) in Ireland and explores the concept of entrepreneurial place identity in terms of tourism routes. Place identity has been shown to be important for tourism entrepreneurs as it affects their self- efficacy (Haller, Assaker and Lee, 2013) and their strategies (Mottiar, 2016). This paper seeks to explore how tourism businesses have altered their identity as a result of the WAW. …

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Conference papers

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

Austerity For All Seasons: Communicating On The Economy In Ireland, Brendan O'Rourke, John Hogan, Joseph K. Fitzgerald

Conference papers

What is clear is that in Ireland it has been a good crisis for economists, in the sense that the status and power of the profession has increased, especially in public discourse and state bureaucracy. This is not to deny that the academic critique and public questioning of the status of economics, that has followed the failure of the profession internationally prior to the crisis. It would be interesting to see if the rise of economists status has taken place in other countries and if there is a pattern to the profession’s fortunes in its different fields across, for example …

Visions Of The Future In Budgetary Discourse, Ewan Macdonald, Brendan O'Rourke, John Hogan

Conference papers

Whilst there is ample precedent to argue against the common-sense notion that the ideological leanings of political parties are congruent with their implementation of fiscal policy (Boix, 2000; Garrett & Lange, 1991; Hibbs, 1977; Liargovas & Manolas, 2007), there is a relative dearth of research on the role of discourse in shaping fiscal policy with one notable exception by Maatsch (2014). With this in mind, we approach the issue of examining fiscal policy through a fixed, contested and subverted within particular texts” (Howarth, 2005, p. 341). This paper examines how the future is constructed in Irish budget speeches delivered between …

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …

A Career In Tour Guiding: A Case Study Of Dublin, Ireland, Detta Melia

Conference papers

Tourist guides are the essential interface between a tourism destination and its visitors, and are very much responsible for the overall impression of the destination and satisfaction offered. However, of the small amount of literature published, very few studies have asked tourist guides their views and opinions, or have built up a profile of the tourist guide. This paper attempts to redress the balance. This study, concentrating on professional tourist guides in Dublin, Ireland.

Potential threats and challenges to the future of the industry are explored, particularly threats from unqualified guides and from the introduction of information technology (IT). Primary …

Investigating The Views Of Students To On-Campus Catering In A Third Level Educational Institution, Gereva Hackett, Detta Melia

Conference papers

The overall aim of this study was to investigate the views of students to on-campus catering, student preferences with food and to gather information and opinions on the current catering provision in a large third level educational institution. The survey sought to acertain factors influencing the type of food eaten by students, the type of establishments frequented for food, spend trends, how far students would walk to purchase food, the meal most frequently purchased during the college day, and factors important to students when eating out while at college. A questionnaire was administered to all students.

A comprehensive investigation of …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Conference papers

The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to …

Religious Heritages As Tools For Sustainable Economic Development: The Case Of Ireland’S Ecclesiastical Settlement Glendalough, Vreny Enongene, Kevin Griffin

Conference papers

Accelerating the shift towards a more sustainable sector are the priorities for the tourism industry (UNWTO, 2015). Therefore, it is against this background, that the United Nations general assembly has approved the adoption of 2017 as the international year of sustainable tourism for development, with the unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability, while raising awareness of the true dimensions of the sector which is often undervalued (UNWTO, 2015), in which the religious tourism sector is no exception. Nonetheless, within the religious tourism scholarship, the role tourism to religious heritages might …

Turning To Case Studies As A Mechanism For Learning And Evaluation In Action Learning, Denise O'Leary, Paul Coughlan, Clare Rigg, David Coughlan

Conference papers

Case studies are a useful means of capturing and sharing experiential knowledge by allowing researchers to explore the social, organisational and political contexts of a specific case. Although accounts of action learning are often reported using a case study approach, it is not common to see individual case studies being used as a learning practice within action learning sets. Drawing network action learning project this paper explores how the process of coaching, articulating, authoring, sharing and editing case studies provided a vehicle for learning and research within the network action learning sets. The intended contribution of this paper to the …

Review Of Factors Influencing Employees’ Willingness To Share Knowledge, Paul Mc Manus, Mohamed Ragab, Amr Arisha, Sue Mulhall

Conference papers

Effective management of knowledge is currently recognised as the foundation of any organisation to maximise its abilities and achieve business targets. Organisations strive to leverage knowledge stocks – mostly held in the minds of their individual employees – in order to create value and drive success. For organisations to promote effective knowledge management, they have to develop innovative methods to encourage knowledge sharing practices. Knowledge sharing (KS) is a vital organisational process which empowers individuals to confront challenges of uncertainty and complexity, instils best practices, and enables the transfer of knowledge between different parts of the organisation. Given the fact …

Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus

Conference papers

Abstract

In a global economy, knowledge may be a company’s greatest competitive advantage (Davenport & Prusak 2000). As such, competition for this resource has driven an increased demand for “a conscious strategy [by organisations] of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance” (O’Dell et al. 1998). Thus, it is the aim of this paper to provide an investigative look at the factors influencing the willingness of employees to knowledge share (KS) within an organisational context. Separated into two …

Analysing The Performance Of Economic Discourses, Joseph Fitzgerald, Brendan O'Rourke

Conference papers

We focus on the methods used in analyzing broadcast interviews with economists on Morning Ireland, a prominent Irish radio news programme. Few would doubt that economists have taken a prominent role as experts on policy issues (Carrick-Hagenbarth and Epstein 2012, p.45) and some contend that no other social science discipline has gained such prominence (Schneider and Kirchgassner 2009, p.324). This paper comes from a larger research project, which uses a tailored methodological approach, incorporating a number of analytical methods. Keller (2011, p.63) has argued that a tailored methodological approach is often required to give special consideration to the ‘knowledge side’ …

Taking A Step Back From The Individual Social Entrepreneur, Ziene Mottiar

Conference papers

An investigation of how a national tourism policy resulted in the emergence of new social entrepreneurs in destinations across Ireland.

The Pain Of (Organisational) Change, Philomena Hanlon

Conference papers

Abstract

Ireland is the third most globalised nation in the world - Ernest and Young 2013 report

This reflective paper addresses key drivers of organisational change (including globalisation as referred to in the quote above) and what this means at the level of the organisation and at the level of the Lacanian subject[1] (individual employee). It looks at strategies organisations are adopting to survive in a hyper competitive environment and how these strategies are interpreted / responded to by the subject. The paper utilises a Freudian / Lacanian lens to interrogate subjective responses to organisational change. For some subjects …

Conference Presentation: The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke

Conference papers

We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & …

Exploring Economists & Society: Constructing Expert Identity, Joseph Fitzgerald, Brendan O'Rourke

Conference papers

The recent economic crisis has created a heightened interest in economics and greater demand for economics experts. The media has played an important role in meeting this demand as mediated expertise is relied upon to understand the complex relationships within society (Albaek, Christiansen and Togeby 2003; Beck 1992; Boyce 2006; Giddens 1990). Such interactions of experts with media are a key element of the knowledge flows within society (Sturdy et al. 2009) and so have attracted research attention (Ekstrom and Lundell 2011; Hutchby 2006; Montgomery 2008). This paper contributes to this literature by focusing on the under-researched area of the …

Institutionalizing Industrial Development: The Cases Of Ireland And Taiwan, Paul Donnelly

Conference papers

Both Ireland and Taiwan are considered to have experienced “economic miracles” that, ex ante, could not have been predicted when the two countries started along the road of industrial development in the late 1940s / early 1950s through to the end of the 1960s. Taking the view that industrial development does not appear as a ready formed institution, as an essence that always-already existed, what is of interest in this paper is the work of institutionalizing or institutionalization as an on-going process. Accordingly, and through the lens of actor-network theory (ANT), the paper follows how both countries structured/organized themselves to …

Mirrors: 'Bleeding' The Creation Of Alternative Organization Through A Liberating Ideology Of Transformative Humanism, Alia Weston, J. Miguel Imas, Paul Donnelly

Conference papers

In this paper, we propose a new way of explaining the everyday practices of communities who socially organize to create sustainable grass-roots engagement. We discuss how this collective engagement is based on principles and values of socio-economic engagement that are fundamentally different to those associated with capitalism. We theorise that these community engagements are sustained by an organizational ideology of 'transformative humanism' that is founded on an ongoing struggle for emancipation. Our perspective is constructed through a combination of Frantz Fanon's ideas on humanism, Manfred Max-Neef's barefoot economics, and Paulo Freire's pedagogies of hope and transformation. We suggest that movements …

An Indigenous Women Perspective Of Work And Organisation: The Maya Way, Jennifer Manning, J. Miguel Imas, Paul Donnelly

Conference papers

Western literature in management/organisation studies focuses primarily on gender issues that affect inequalities experienced by women at work. Adopting, in some cases, critical and feminist theoretical positions, the gender debate unfolds questions on the prevailing male discourse that is dominant in management and business organisations. Most of these theoretical assumptions tend to influence, subsequently, the way in which we understand the experiences of women in the developing or under-developed world. That is, these theoretical positions occupy a privileged voice upon which to write, describe and analyse the experiences of women in contexts where these Western discourses seem either alien or …

Are Your Cellars Safe?, James Peter Murphy

Conference papers

Bar owners have to be more concerned about health, safety and security issues. This is the result of a variety of factors, most notably recent legislative changes at national and international level and the subsequent high costs of accidents (including costs relating to litigation and compensation). Poor health, safety and security standards place staff members and customers at risk of serious injury if not death; employers suffer in terms of lost productivity and potentially higher premiums’ and the morale of the staff, as well as the industrial relations climate in the bar, can be adversely affected. At a minimum, bar …

Managing The Responsible Service Of Alcohol: Are We Meeting Our Obligations?, James Peter Murphy

Conference papers

Recent research studies indicate that customers and individuals are drinking no more than their parents were drinking 15 years ago but the frequency, strength of drinks, and amount of drinks consumed per session has increased. These irrational drinking patterns have created a binge drinking culture. Bar staff and management have the task of serving and dealing with all types of people from all walks of life and status of society, this is an enjoyable and rewarding part of the job. However there are many occasions when they have to deal with people who may well have on occasion for various …

Performing Collaborative Creativity: Learning From Diverse Experts Interacting In Ireland’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

This paper presents preliminary findings deriving from a larger project investigating the performance of collaborative creativity and is primarily concerned with describing the communication patterns of such performance. Interactions between different domain experts in Ireland’s Science Gallery, Trinity College Dublin, were observed and recorded over the course of four months in 2011. The interactions have been loosely transcribed using the basic principles of CA. Preliminary findings include three observations. Firstly, creative performances involve a type of content we call ‘idea talk’. Secondly, performances of creative collaboration involve variance, not equality, in participation by individual experts. Variance in participation in group …

Situating Men Within Local Terrain: A Sociological Perspective On Consumption Practices, Deirdre Duffy

Conference papers

The aim of this paper is to explore how young men, operating within influential discursive regimes, construct their identity projects and come to know themselves, through their engagement with consumption and leisure practices. Foucauldian theory is drawn upon to conceptualise men as intertwined within their social environs, the recipients of socio-cultural inscription. By situating the micro-social context of the male consumer in a larger socio-cultural context, this study endeavours to go beyond consumer narratives to incorporate the influence of market and social systems on individuals’ identity work. The two discursive practices explored include: hometown community and Gaelic sport. Findings show …

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of inclusive masculinities as …

Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy

Conference papers

Broadly this study explores the individual’s constructions of identity as situated within historically and locally particular cultural practices. Following this approach facilitates a better understanding of how consumers negotiate the world around them. In turn this provides marketers with valuable insights that better equip them to engage with their customers. The subject matter is the male consumer engaging in bodywork practices to construct a desired body type. The subjects are situated within two discursive regimes: practices of self-presentation and national sport. Moreover, looking across these contexts reveals situational differences that contribute further to managerial decision-making, helping build stronger customer relationships.