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Full-Text Articles in Business
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
Adriane B. Randolph
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
Developing Soft Skills To Manage User Expectations In It Projects: Knowledge Reuse Among It Project Managers, Stacie Petter, Adriane Randolph
Developing Soft Skills To Manage User Expectations In It Projects: Knowledge Reuse Among It Project Managers, Stacie Petter, Adriane Randolph
Adriane B. Randolph
This research explores information technology (IT) project managers' reuse of knowledge associated with soft skills when managing user expectations. Through interviews with IT project managers, several themes emerged: novelty of problems, conditions within the organization, types of available knowledge, and methods for reusing knowledge. Within this study, we discovered the need for additional research on how social norms and organizational conditions encourage or inhibit knowledge reuse. Furthermore, we identified a difference in the usefulness of knowledge captured in formal repositories according to levels of project management experience. The findings confirm, extend, and illuminate the current research associated with knowledge reuse …
The Relation Between Variance And Information Rents In Auctions, Brett Katzman, Julian Reif, Jesse Schwartz
The Relation Between Variance And Information Rents In Auctions, Brett Katzman, Julian Reif, Jesse Schwartz
Jesse A. Schwartz
This paper examines the conventional wisdom, expressed in McAfee and McMillan's (1987) widely cited survey paper on auctions, that links increased variance of bidder values to increased information rent. We find that although the conventional wisdom does indeed hold in their (1986) model of a linear contract auction, this relationship is an artifact of that particular model and cannot be generalized. Using Samuelson's (1987) model, which is similar but allows for unobservable costs, we show that increased variance does not always imply increased information rent. Finally, we give the appropriate measure of dispersion (different from variance) that provides the link …
It Project Managers' Perceptions And Use Of Virtual Team Technologies, Catherine Beise, Fred Niederman, Herbert Mattord
It Project Managers' Perceptions And Use Of Virtual Team Technologies, Catherine Beise, Fred Niederman, Herbert Mattord
Herbert J. Mattord
This paper presents the results of a case study pertaining to the use of information and communication media to support a range of project management tasks. A variety of electronic communication tools have evolved to support collaborative work and virtual teams. Few of these tools have focused specifically on the needs of project managers. In an effort to learn how practicing IT project managers employ these tools, data were collected at a North American Fortune 500 industrial company via interviews with IT project managers regarding their use and perceptions of electronic media within the context of their work on project …
Intangible Investments And The Pricing Of Corporate Sga Expenses, Rongbing Huang, Gim S. Seow, Joe S. Shangguan
Intangible Investments And The Pricing Of Corporate Sga Expenses, Rongbing Huang, Gim S. Seow, Joe S. Shangguan
Rongbing Huang
This study examined whether the market fully prices the reported Selling, General, and Administrative (SGA) expenses when this item includes an intangible investment component. For a sample of intangible investment-intensive firms, we showed that their SGA expenses benefit future operating performances. Evidence suggests some degree of market inefficiency in the pricing of SGA expenses and the intangible investment component. Furthermore, the financial analysts do not appear to appreciate fully the future benefits of the component in their earnings forecasts. Finally, the pertinent disclosures in firms’ annual reports are so inadequate as to attenuate the market mispricing, suggesting a significant room …