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Full-Text Articles in Business
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
How To Contact Sky Customer Services?, Lissa Coffey
How To Contact Sky Customer Services?, Lissa Coffey
LissaCoffey
What is the Contact Number for Sky Customer Services? How To Contact Sky Customer Services? + other SKY FAQ's - The Sky contact number provides Sky customers with a direct line of communication to the television provider and resolve any issues with their service.Sky telephone numbers to contact Sky Customer Service are provided as a phone directory service by the number helpline based in the uk ...
The Miss Angel Pitch: An Entrepreneurial Approach To Engaging Online Learners, Michelle Lane
The Miss Angel Pitch: An Entrepreneurial Approach To Engaging Online Learners, Michelle Lane
Michelle Lane
Innovation And Economic Education: An Integration, Eduardo Pol
Innovation And Economic Education: An Integration, Eduardo Pol
Eduardo Pol
Almost everyone agrees on the importance of educating a broad spectrum of the public about economics and business. It has been suggested by experts in economic education that universities should place greater emphasis on economics as a general education. The present paper develops a proposal to integrate innovation into elementary economic education that business faculties might use to enrich their general economic education offerings. We believe the proposal can be implemented through the design of a new subject - which may be called the 'Creative Economy' - supported by a method of teaching and learning by successive approximations. The study …