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Full-Text Articles in Business
Linking Innovation & Creativity With Diversity & Inclusion Using Lean Six Sigma, Robin A. Roberts
Linking Innovation & Creativity With Diversity & Inclusion Using Lean Six Sigma, Robin A. Roberts
Robin A. Roberts
“The SHRM Workplace Diversity Conference & Exposition fosters awareness and appreciation of workplace diversity issues through thought leadership, strategy development, resources, publications and professional development for HR professionals and other business leaders. Making the business case for diversity, helping HR professionals to better articulate its strategic business value, and enabling them to build more diverse and inclusive cultures, are the cornerstones of the initiative.”—Society for Human Resource Management website
Creativity From Constraint? How Political Correctness Influences Creativity In Mixed-Sex Work Groups, Jack Goncalo, Jennifer Chatman, Michelle Duguid, Jessica Kennedy
Creativity From Constraint? How Political Correctness Influences Creativity In Mixed-Sex Work Groups, Jack Goncalo, Jennifer Chatman, Michelle Duguid, Jessica Kennedy
Jack Goncalo
Most group creativity research is premised on the assumption that creativity is unleashed by removing normative constraints. As work organizations become increasingly diverse in terms of gender, however, this assumption needs to be reconsidered since mixed-sex interactions carry a high risk of offense. Departing from the assumption that normative constraints necessarily stifle creativity, we develop a theoretical perspective in which creativity in mixed-sex groups is enhanced by imposing a norm to be politically correct (PC)—a norm that sets clear expectations for how men and women should interact with one another. We present evidence from two group experiments showing that the …
Visual Creativity In Advertising: A Functional Typology, John R. Rossiter, Tobias Langner, Lawrence Ang
Visual Creativity In Advertising: A Functional Typology, John R. Rossiter, Tobias Langner, Lawrence Ang
John Rossiter
There are many ways in which the visuals of an advertisement can be made "creative." In this article, we propose a new typology of visual creative ideas. The typology is functlonal in that the first type, literal product or user visuals, which are "noncreative" in the usual sense gain selective attention, by a product category-involved audience. The other three types, in contrast, are "creative" and can force reflexive attention among low-involved audiences. These are called pure attention getters, including the innate erotic, baby, and direct-gaze schemas, and the learned shock, celebrity, and culture-icon and subculture-icon schemas; distortional attention getters, including …