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Social and Behavioral Sciences

Selected Works

Leona Tam

2014

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Articles 1 - 3 of 3

Full-Text Articles in Business

The Consequences And Correction Of Inflation In Personal Savings Estimates In Specific Future Time Frames, Leona Tam, Uptal M. Dholakia Mar 2014

The Consequences And Correction Of Inflation In Personal Savings Estimates In Specific Future Time Frames, Leona Tam, Uptal M. Dholakia

Leona Tam

We examined the consequences of personal savings estimate inflation that occurs when decision makers provide savings estimates for specific future months when compared with the next month or the next year time frames, along with a method to attenuate this bias. The results of three experiments showed that the savings estimate inflation leads to significantly larger estimates of desired nest egg size (Experiment 1) and preference for riskier choices in other financial domains such as investment and employment decisions (Experiment 2). An attempt to attenuate this bias revealed that it is corrected when individuals provide a budgeting estimate prior to …


When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol Mar 2014

When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol

Leona Tam

No abstract provided.


To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam Mar 2014

To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam

Leona Tam

Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such tendencies is important, since the innovation process is characterized by a series of investment decisions typically made by teams, yet prone to significant biases. Regulatory focus theory provides a framework for understanding the dominant motivations driving decision-making during goal pursuit. It argues that individuals operate under either a promotion or prevention focus, influencing preferences for stability vs. change. We …