Business Commons^™

Recruitment Marketing: How Do Wellness And Work-Life Benefits Influence Employer Image Perceptions, Organizational Attraction, And Job Pursuit Intentions?, Amy Christine Pytlovany

Dissertations and Theses

A global talent shortage is motivating employers to change the way they approach recruitment. To stay competitive, business leaders are strategizing new ways to attract employees and market their organizations to prospective employees. This research examined the impact of work-life and wellness programs on employer image perceptions (instrumental, symbolic, and experiential) and recruitment outcomes (organizational attraction and job pursuit intentions). It integrated these literatures to inform evidence-based organizational decision-making.

Study materials were developed with pilot testing conducted using Amazon Mechanical Turk (MTurk). Pilot 1 (N = 40) assessed the value of 32 types of benefits across traditional (e.g., health …

B-Line Sustainable Urban Delivery: Can Last-Mile Bicycle Delivery Survive The E-Commerce Minefield?, Madeleine Pullman, Jacen Greene, Wanying Shi, Stephan Kaplan

Business Faculty Publications and Presentations

As the population of cities in the western United States continues to boom, the demand for retail and wholesale food has followed suit. To deal with the accompanying increase in traffic and congestion from population and business growth, the city of Portland planned to increase bikeways and reduce the use of single-occupant vehicles to less than 30% of total commuters by 2026. Despite efforts to decrease dependence on vehicles, traffic congestion in Portland
continued to increase, and traditional vehicle delivery in the urban area became less and less efficient. As ride-sharing services and online retailers increased their presence in the …

Planning For Multiple Shopping Goals In The Marketplace, Jacob Suher, Szu-Chi Huang, Leonard Lee

Business Faculty Publications and Presentations

Four online grocery‐shopping experiments and one field study using video‐tracking technology at a grocery store document how shoppers’ motivation evolves from the beginning to the end of their shopping trips. We uncover unique motivational patterns as shoppers achieve multiple subgoals (i.e., choose multiple grocery items) to complete their trips: a monotonic decrease in motivation for shoppers with a shopping list versus a curvilinear trend (i.e., decrease then increase) in motivation for shoppers without a list. In addition, we demonstrate how to reverse the observed patterns for shoppers with a list by changing their reference points for tracking progress. The discovery …

The Impact Of Framing On Acceptance Of Cultured Meat, Christopher Bryant, Courtney Dillard

University Studies Faculty Publications and Presentations

Cultured meat can be produced from growing animal cells in-vitro rather than as part of a living animal. This technology has the potential to address several of the major ethical, environmental, and public health concerns associated with conventional meat production. However, research has highlighted some consumer uncertainty regarding the concept. Although several studies have examined the media coverage of this new food technology, research linking different frames to differences in consumer attitudes is lacking. In an experimental study, we expose U.S. adults (n = 480) to one of three different frames on cultured meat: “societal benefits,” “high tech,” and “same …

Understanding The Consequences Of Newcomer Proactive Behaviors: The Moderating Contextual Role Of Servant Leadership, Talya N. Bauer, Serge Perrot, Robert C. Liden, Berrin Erdogan

Business Faculty Publications and Presentations

Proactive newcomers are more successful in terms of integration and job satisfaction, than newcomers who are less proactive. However, it is unclear whether contextual factors, such as the leadership style experienced by newcomers, matter. To address this gap in the literature, we gathered data at three times from 247 new employees across their first six months after joining a company in France. Given that past research has found that newcomers play an active role in their own adjustment process, in the current study we investigate how newcomer proactive behaviors relate to the key outcomes of job satisfaction, person-job fit, and …

Mitigating High-Skill Brain Drain In Low-Growth Economies: An Examination Of Existing Brain-Drain Threats In New Mexico And Strategy And Policy Alternative To Address Them, Aaron T. Cowan, Kelly R. Cowan, Steven T. Walsh

Engineering and Technology Management Faculty Publications and Presentations

This study analyzes the challenges faced by struggling or low-growth economies when they lose highly skilled human capital via the process of "brain drain" or "ability drain." Such losses pose severe potential hazards to technology-based economic development. Factors related to these phenomena are characterized and examined via literature review and mixed methodology analysis to compare and contrast potential ways to manage brain drain and even achieve positive "brain gain" through individual and business-oriented strategies and policy alternatives.

A Study Of Sidewalk Autonomous Delivery Robots And Their Potential Impacts On Freight Efficiency And Travel, Dylan Jennings, Miguel A. Figliozzi

Civil and Environmental Engineering Faculty Publications and Presentations

E-Commerce and package deliveries are growing at a fast pace and there is an increased demand for same-day deliveries. Established delivery companies and new startups are investing in technologies that reduce delivery times and/or increase delivery drivers’ productivity. In this context, the adoption of Sidewalk Automated (or Autonomous) Delivery Robots (SADRs) has a growing appeal. SADRs are pedestrian sized robots that deliver items to customers without the intervention of a delivery person. Since SADRs travel on sidewalks they have been the subject of increasing regulation by local agencies in the US. The three research questions that guide this research effort …