Business Commons^™

Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay

University Honors Theses

This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …

Identity Construction And Language Use By Immigrant Women In A Microenterprise Development Program, Linda Eve Bonder

Dissertations and Theses

Researchers have explored immigrant identity in various contexts, but few studies have examined identity in low-income immigrant women entrepreneurs. To address this research gap, I conducted in-depth interviews with eight low-income Latino immigrants who were starting their own businesses and receiving support through a local microenterprise development program (MDP). The study explored how participants' microenterprise efforts affected their identities and their investments in learning English.

The research found that entrepreneurship promoted positive identity construction by providing opportunities for participants to develop personal and cultural pride, strengthened parental roles, and interdependence with the community. These benefits helped participants decrease family stress …