Business Commons^™

Hopeless Ugly Food? Estimating Heterogeneous Treatment Effects Of Marketing Strategies On Consumer Attitude And Wtp Via Machine Learning Approaches, Ran Li

LSU Master's Theses

Around one-third of food produced for human consumption is wasted every year, partially caused by consumer's unwillingness to purchase ugly food. We explore opportunities to favorably support consumer's considerations for ugly food by analyzing survey responses from 1099 U.S. adults. We find that without any marketing strategies applied, a great discount has to be provided to sell ugly food. By using appropriate marketing strategies, consumer's attitudes and willingness to pay for ugly food can be changed positively. However, the effects of ugly food marketing attributes are heterogeneous among consumers with different attitudes towards ugly food. Consumers with negative attitudes towards …

“Damn, You Reek Of Pr”: Anti-Establishment Rhetoric And Resistance To Advertising Within Science Fiction Film Discussions In The Reddit Movie Community, Bailey R. Tinsley

Honors Theses

No abstract provided.

Essays On Mortgage Portfolio Diversification, Timothy Patrick Dombrowski

LSU Doctoral Dissertations

Portfolios of mortgage loans played an important role in the Great Recession and continue to compose a material part of bank assets. The distribution of mortgage portfolio returns, and consequently, the risk of these portfolios, is quite distinct even from other fixed income asset classes. This dissertation contains three essays, each aiming to analyze a specific component of risk in mortgage portfolios and role of geographical diversification in reducing this risk.

The first essay investigates how cross-sectional dependence in the underlying properties flows through to the loan returns, and thus, the risk of the portfolio. In addition to demonstrating this …