Business Commons^™

Examining Social Desirability Bias In Measures Of Financial Behavior, Nicole L. Kelly

Theses and Dissertations

Surveys that investigate the financial lives of consumers consist of direct questions about financial behavior, with college students being a heavily surveyed and convenient sample (Gutter 2013). However, the subjective nature of survey data is not bias-free, indicated by the presence of disparities between the respondents' reported and actual behavior. Due to the fact that many students begin to acquire loans, establish credit, and initiate saving behaviors in college, it is important that we have a complete understanding the financial behavior of college students.

The goal of this study was to investigate the role of socially desirable responding (SDR) in …

Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes

Theses and Dissertations

Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …

Measuring Predictors Of Groupthink: Instrument Development And Validation, Richard Walter Baptist

Theses and Dissertations

Individuals in any organization will often find themselves working in groups, either by force, necessity, or through volunteering. Group work is something everyone must do, and learning how to make the best of every situation and group opportunity can be the difference between a positive or negative experience. This study explores the communication within decision-making groups where a poor outcome or decision occurred. By examining the concept of groupthink, we can enhance our understanding of the factors influencing the group decision-making process and how communication can benefit organizations. This specific study expands the current body of knowledge on groupthink by …