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Articles 1 - 6 of 6
Full-Text Articles in Business
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Honors College Theses
Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Honors College Theses
Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.
Demonetization In India: An Analysis Of An Instant Decision, Jaymin Patel
Demonetization In India: An Analysis Of An Instant Decision, Jaymin Patel
Honors College Theses
This analytical study examines the impact of demonetizing the Rs. 500 and the Rs. 1000 legal tender in India, which occurred on November 8th, 2016. The study analyzes impacts on the GDP of India, employment rate, stock market volatility, agriculture sector, and the overall economy. The study shows that the demonetization movement had more short-term impacts than long-term and it generally failed to achieve its main objective.
The Dollar Is Green, And American Banks Should Be Too; Clean Energy Finance And Its Circulation Through Green Banks, Erin C. Moore
The Dollar Is Green, And American Banks Should Be Too; Clean Energy Finance And Its Circulation Through Green Banks, Erin C. Moore
Honors College Theses
The earth is at risk for irreversible damage if the carbon footprint of humans is not drastically reduced immediately. The power of financial institutions to initiate change has been utilized by countries around the world against climate change. Financial systems known as green banks mitigate the risks associated with financing environmental projects. Through an examination of the financial performance of major green banks in the United States and the green energy superpowers, the paper discovers Green Banking is not only socially responsible by supporting a clean environment, but also produces a profitable fiscal environment. In this paper, I will explore …
Application Of Heritage Tourism Development Frameworks To Jenkins County, Georgia, Shelby R. Herrin
Application Of Heritage Tourism Development Frameworks To Jenkins County, Georgia, Shelby R. Herrin
Honors College Theses
With the decline of traditional agriculture and extraction industries, many small towns in the Southeast US are facing challenges of economic decline and looking for alternative development trajectories. The city of Millen in Jenkins County, Georgia is one of such small towns. With the discovery of a large Civil War heritage resource, Millen’s administration became interested in developing the town’s tourism potential. However, the community possesses neither the resources nor knowledge to develop and promote this potential. In this project, the combination of Gunn’s functioning tourism system model as a conceptual framework and Jamal and Getz’s three-step collaborative community tourism …
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …