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Articles 1 - 5 of 5
Full-Text Articles in Business
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Theses Digitization Project
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Theses Digitization Project
This research project examines Presidential and Congressional attempts to increase the efficiency and effectiveness of the United States government. It describes prior reform efforts and then focuses on President George W. Bush's management agenda.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
Theses Digitization Project
The effect of both public and private verbal recognition on intrinsic motivation and sales performance in fourteen restaurant waitstaff was evaluated using organizational behavior modification techniques. The hypothesis that public recognition would be more effective than private recognition in increasing intrinsic motivation and sales was not supported.