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Social and Behavioral Sciences

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Journal Articles

Articles 1 - 12 of 12

Full-Text Articles in Business

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter Aug 2014

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

Adriane B. Randolph

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.


Intangible Investments And The Pricing Of Corporate Sga Expenses, Rongbing Huang, Gim S. Seow, Joe S. Shangguan May 2014

Intangible Investments And The Pricing Of Corporate Sga Expenses, Rongbing Huang, Gim S. Seow, Joe S. Shangguan

Rongbing Huang

This study examined whether the market fully prices the reported Selling, General, and Administrative (SGA) expenses when this item includes an intangible investment component. For a sample of intangible investment-intensive firms, we showed that their SGA expenses benefit future operating performances. Evidence suggests some degree of market inefficiency in the pricing of SGA expenses and the intangible investment component. Furthermore, the financial analysts do not appear to appreciate fully the future benefits of the component in their earnings forecasts. Finally, the pertinent disclosures in firms’ annual reports are so inadequate as to attenuate the market mispricing, suggesting a significant room …


Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter Dec 2012

Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter

Adriane B. Randolph

No abstract provided.


Taxation And The Australian Superannuation System: An International Comparison, Corinne Cortese, John Glynn Oct 2012

Taxation And The Australian Superannuation System: An International Comparison, Corinne Cortese, John Glynn

John J Glynn

This study demonstrates the taxation burden applied to Australian superannuation. The superannuation schemes and supporting taxation systems of five OECD countries are reviewed. A hypothetical scenario is applied to demonstrate the imbalance of the Australian system relative to comparable nations. Given concerns about the aging population, this research supports calls for further reforms to the taxation of superannuation in Australia, highlighting the need to make superannuation taxation policies more consistent with government efforts to encourage superannuation savings and self-funded retirement.


Our Retirement In Their Hands: A User Perspective, Cotinne Cortese, David Aylward, John Glynn Oct 2012

Our Retirement In Their Hands: A User Perspective, Cotinne Cortese, David Aylward, John Glynn

John J Glynn

This research reports on the results of a survey of Australian retirees which provide information on attitudes surrounding financial planning advice before, at or after retirement. These results demonstrate that, despite government initiatives aimed at enhancing consumer confidence in the financial services market, most retirees continue to feel dissatisfied with, and lack confidence in, the services provided by their financial advisors. This suggests an increased role for financial planners to provide not only the additional information required under government policy, but also to provide information that is understandable and useful to the retirees that rely on it.


Unit Root Tests And Structural Breaks: A Survey With Applications, John Glynn, Nelson Perera, Reetu Verma Oct 2012

Unit Root Tests And Structural Breaks: A Survey With Applications, John Glynn, Nelson Perera, Reetu Verma

John J Glynn

The theme of unit roots in macroeconomic time series have received a great amount of attention in terms of theoretical and applied research over the last three decades. Since the seminal work by Nelson and Plosser (1982), testing for the presence of a unit root in the time series data has become a topic of great concern. This issue gained further momentum with Perron’s 1989 paper which emphasized the importance of structural breaks when testing for unit root processes. This paper reviews the available literature on unit root tests taking into account possible structural breaks. An important distinction between testing …


Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn Oct 2012

Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn

John J Glynn

This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees


Settlers And The State: The Creation Of An Aboriginal Workforce In Australia, Robert Castle, Jim Hagan Jun 2012

Settlers And The State: The Creation Of An Aboriginal Workforce In Australia, Robert Castle, Jim Hagan

Robert G. Castle

White settlement of Australia began a process whereby the Aboriginal people who had settled the Australian continent for 40,000 years were dispossessed of their land, economy, society and often their lives. Henry Reynold's 'Law of the Land'' demonstrates the impact of the application of the doctrine of 'Terra Nullius' on Aboriginal society and the subsequent development of black-white relations in Australia. Land was the foundation of Aboriginal life - of an economic, religious and cultural system centred on hunting and gathering which provided a basis for a sustainable and stable society. The alienation of Aboriginal land and the resulting conflict …


Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr Feb 2010

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.


Building Social Capital Through Corporate Social Investment, David Cooke Dec 2009

Building Social Capital Through Corporate Social Investment, David Cooke

David Cooke

Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.


Research Assistants In The Clever Country, Michael K. Organ, S. Svensen Apr 2009

Research Assistants In The Clever Country, Michael K. Organ, S. Svensen

Michael Organ

In this paper, we outline some of the problems facing research workers in Australian universities, with an emphasis on research assistants, the lowest classification of paid research worker. It is concluded that, while conditions have improved slightly since 1978, research assistants are still among the most marginalised public sector employees, and subjected to employment conditions which should be considered unacceptable in a society which values the benefits accruing from research activities.


Research Assistants In The Clever Country, Michael K. Organ, S. Svensen Apr 2009

Research Assistants In The Clever Country, Michael K. Organ, S. Svensen

Michael Organ

This paper examines the employment conditions of research assistants in universities in the context of the stated intention of the Australian government to transfonn Australia into the 'clever country'. Research assistants have played an important role in Australia's research efforts. The growing teaching and administrative workloads of academic staff. and the increasing sophistication and complexity of research methodologies. have increased the demands on research assistants and the importance of their contribution. Despite this. there has been little improvement in the employment conditions of research assistants. These conditions include the absence of any job security; lack of career structure and development: …