Business Commons^™

Life Cafe: Food Conservation And Health, Michelle Panko

Anthropology 100: Feast and Famine In a Global World Poster Assignment

Challenges of Health and Conservation in Las Vegas

• Las Vegas is a very large and busy city, with locals operating on a very hectic agenda often times resulting with a need for instant gratification.
• Because of this, many food industries in Las Vegas tend to distribute unhealthy foods in large Quantities.
• According to the Springs preserve NV blog, Las wastes produces 9,000 tons of trash a day.

Feast And Famine In A Global World Food: Compare And Contrast: Palms Bistro Buffet Vs. Bally's Steakhouse, Selina Abai

Anthropology 100: Feast and Famine In a Global World Poster Assignment

The strip is known for its flashing lights, water show, Hotels & Casinos, and the restaurants and buffets. Within the city of Las Vegas there are 2,187 restaurants and over 300 buffets. The food chain in Las Vegas is rapidly growing with more industries and companies opening.

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC …

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain …

Herding Cats, Knitting Fog, And Nailing Pudding To The Wall: Toward A Mixed-Methods Approach For Evaluating Social Media Marketing In Libraries, Selene Colburn

UVM Libraries Conference Day

Just a few years ago, social media tools were so new that adapters were considered innovators. Many academic libraries now routinely share information about their collections, programs, and services through these modalities, but how do we evaluate our efforts, in a medium that remains inherently experimental? This paper will look at both qualitative and quantitative evaluative measures that can be used together to assess the efficacy of social media marketing campaigns and will provide conference-goers with sample rubrics for assessing the use of Facebook, Twitter, and YouTube.

Adventures In Library Salary Surveys, Scott L. Schaffer

UVM Libraries Conference Day

Salary surveys are an important tool for the library community and the administrators and boards responsible for the oversight of libraries. However, such assessments must be constructed and analyzed with great care. The Vermont Library Association Personnel Committee has conducted three salary surveys over the past several years, one focusing on academic libraries and two on public libraries. Significant issues have included confidentiality, participation rate, definitions, length and difficulty of questions, collection of data, and representativeness. Suggestions and lessons learned will be shared.

Bailey/Howe Reference Analytics: What Two Years Of Data Tell Us, Elizabeth Berman

UVM Libraries Conference Day

Analyzing the last two academic years (2010-2011 and 2011-2012) of reference-desk statistics, this presentation will highlight trends at the Bailey/Howe Reference Desk, and offer scenarios for the future of reference services.

Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain

International Conference on Marketing

Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …

Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani

International Conference on Marketing

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.

Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak

International Conference on Marketing

The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).

The Financial Crisis Viewed From The Perspective Of The Social Cost Theory, L. Randall Wray

Social Cost Workshop

The talk examines the causes and consequences of the current global financial crisis. K.W. Kapp’s “social costs” theory is contrasted with the recently dominant “efficient markets” hypothesis to provide the context for analyzing the functioning of financial institutions. Rather than operating “efficiently,” the financial sector has been imposing huge costs on the economy—costs that no one can deny in the aftermath of the economy’s collapse. While orthodox approaches lead to the conclusion that money and finance should not matter much, the alternative tradition—from Veblen and Keynes to Galbraith and Minsky—provides the basis for developing an approach that puts money and …

The Social Cost Of Labor And Its Importance For Labor Economics, Robert E. Prasch

Social Cost Workshop

The starting point and core notion of neoclassical or mainstream economics is a reductionist vision of the exchange of commodities. Missing is the historical, social, and legal environments within which exchanges occur. A parallel and equally problematic notion is that labor exists as something of a “found object.” By contrast, the classical school of economists understood that laborers must earn a wage equal to or greater than “subsistence” if society was to be an ongoing enterprise. Laborers must be fed, sheltered, socialized, and educated before they arrive in the labor market. This, in a phrase, is the Social Cost of …

Environmental Sustainability From A Social Cost Perspective, James Swaney

Social Cost Workshop

Over a quarter century, efforts to build global environmental governance institutions have been thwarted by ideology and vested interests, while ecological degradation has accelerated and disparities in wealth, living standards and economic opportunities have grown. Nonetheless, the sustainability idea remains appealing and valid: Future generations can be protected from debilitating ecological degradation only if we, the present generation, redirect development to begin restoring ecological balance to key earth systems (e.g., oceans, climate, biodiversity). The social cost perspective (SCP) of institutional economics, rooted in the contributions of Karl Polanyi (1944) and K. William Kapp (1950), provides a framework for thinking about, …

The Discourse On Social Costs: Heterodox Vs. Neoliberal Economics, Sebastian Berger

Social Cost Workshop

This presentation analyzes the discourse on social costs, focusing on how neoliberal economists in the 1950s and 1960s embarked on the successful project to marginalize the heterodox view that social controls of the economy are a good thing because markets otherwise cause too many social damages. The paper mainly looks at the intellectual project of the institutional economists John M. Clark and K. William Kapp. Both collaborated in the 1940s in crafting the institutional theory of social costs as a critique of the neoclassical theory of costs and externalities (Arthur C. Pigou), as well as the rising post WWII neoliberalism …

11th Annual Undergraduate Student Symposium, Farquhar Honors College

Undergraduate Student Symposium

The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and literature …

Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt

Undergraduate Research Conference

My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.