Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Cibles (Marketing) Systèmes de communication (2)
- Études de marché (2)
- Market surveys (2)
- Marketing Decision making (2)
- Marketing Recherche (2)
-
- Marketing consultants Strataegic aspects (2)
- Marketing research (2)
- Target marketing Communication systems (2)
- Technology Computer programs (2)
- Technology Computer programs. (2)
- Communication and radio systems (1)
- Internet -- Law and legislation (1)
- Internet radio broadcasting -- Law and legislation (1)
- Public broadcasting -- Technological innovations (1)
- Radio broadcasting -- Computer network resources (1)
- Radio broadcasting -- Law and legislature (1)
- Television advertising -- Thailand (1)
- Television commercial films (1)
- Television programs -- Thailand (1)
Articles 1 - 4 of 4
Full-Text Articles in Business
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom
Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom
Theses Digitization Project
The purpose of this paper is to identify gaps in regulatory policies resulting from the emergence of Internet radio. To accomplish this purpose, the paper seeks to: 1) provide insights into agencies that may have direct involvement in potentially regulating Internet radio; 2) explore the concepts of jurisdiction in cyberspace; and 3) address the regulatory challenges that exist when traditional country borders no longer apply.