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Full-Text Articles in Business

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer Dec 2016

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model …


The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas May 2016

The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas

Creativity and Change Leadership Graduate Student Master's Projects

The Creative Entrepreneur Leading Innovation is a course designed for undergraduate students. Students will learn the entrepreneurial mindset through the creative process triggering innovation and leading transformation to face and adapt in the current constant and fastest changing era. This course also has a skill development component through which students will be able to experience personal transformation towards positive change.


From Creativity To Team Innovation: Building The Bridge In Organizations, Jonathan Brown May 2016

From Creativity To Team Innovation: Building The Bridge In Organizations, Jonathan Brown

Creativity and Change Leadership Graduate Student Master's Projects

The outcome of this project is a new model for team innovation. It was created as a result of the need for teams to be better prepared to innovate. The approach of this project was to investigate, clarify, combine, synthesize and finally propose useful ways to accelerate team innovation in organizations. It started with a diagram and evolved into an articulation of each step of the model. This prototype model is called Model for Purposeful Team Innovation. The model is divided in seven steps that include identity, mission, quality, targets for improvement, roadmap, execution, monitoring to assess the maturity and …