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Full-Text Articles in Business
Market Research For Small Businesses: A “Real World” Perspective, Kerry Wu
Market Research For Small Businesses: A “Real World” Perspective, Kerry Wu
Library Faculty Publications and Presentations
SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.
Immersive Media & Books: Consumer Behavior And Experience With Multiple Media Forms, Panorama Project, Rachel Noorda, Kathi Inman Berens
Immersive Media & Books: Consumer Behavior And Experience With Multiple Media Forms, Panorama Project, Rachel Noorda, Kathi Inman Berens
English Faculty Publications and Presentations
This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books, with demographic data in three age groups, five U.S. regions, and seven racial/ethnic groups. Books exist in a connected media ecosystem where the most important customers are avid: avid book engagers (4+ books per month), but also avid consumers of other media. It is possible that these people are the ones who drove the 8.2% increase in book sales during 2020. This study finds that customers who engage avidly with books do so …
Home-Deliveries Before-During Covid-19 Lockdown: Accessibility, Environmental Justice, Equity, And Policy Implications, Miguel Figliozzi, Avinash Unnikrishnan
Home-Deliveries Before-During Covid-19 Lockdown: Accessibility, Environmental Justice, Equity, And Policy Implications, Miguel Figliozzi, Avinash Unnikrishnan
Civil and Environmental Engineering Faculty Publications and Presentations
During the COVID-19 lockdowns, home deliveries have changed from being a desirable luxury or comfortable solution to a health-supporting and essential service for many COVID-19 at-risk populations. However, not all households are equal in terms of access to home deliveries. The onset of COVID-19 has brought to light access inequalities that preceded the pandemic and that the COVID-19 lockdown has exacerbated and made visible. The concept of home-based accessibility (HBA) is introduced, and novel research questions are addressed: (i) What type of households had zero home deliveries before COVID-19 lockdown? (ii) How the COVID-19 lockdown affected the type of households …
The Impact Of Covid-19 On Transit Workers: Perceptions Of Employer Responses And Associations With Health Factors, Sean P.M. Rice, Leah S. Greenspan, Talya N. Bauer, Jarred Rimby, Todd Bodner, Ryan Olson
The Impact Of Covid-19 On Transit Workers: Perceptions Of Employer Responses And Associations With Health Factors, Sean P.M. Rice, Leah S. Greenspan, Talya N. Bauer, Jarred Rimby, Todd Bodner, Ryan Olson
Business Faculty Publications and Presentations
COVID-19 has had a substantial impact on transit workers’ lives, especially among public-facing vehicle operators. The current project examined relationships between workers’ knowledge and perceptions of their employer’s COVID-19 safety responses, job attitudes, and health. We surveyed transit workers (N = 174) between July and August 2020 and followed up 3 months later. Fifty-seven workers responded to the follow-up survey. Surveys addressed workers’ knowledge and perceptions of their employer implementing Centers for Disease Control and Prevention (CDC)-recommended COVID-19 safety responses, COVID-19 risk perceptions, job attitudes, and health factors. Employees reported knowledge of their employer implementing ~8 of 12 CDC-recommended responses. …