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Teleworking: An Examination Of The Irish Dichotomy, Deirdre Donovan Jan 2011

Teleworking: An Examination Of The Irish Dichotomy, Deirdre Donovan

Theses

Changing demographics and labour market structures are placing increased pressure on identifying work/life balance solutions, while global competition is forcing companies to look beyond traditional solutions to search for competitive advantage. Recent rapid technology developments facilitate a strategic application of teleworking, which, in suitable organisations, would appear to alleviate both of these issues. Despite this, the limited evidence that exists in the telework literature indicates a dearth of telework in Irish companies, and recent research on the reasons for this, form a gap in the literature.

This study, therefore, empirically examines the key factors that influence the extent of telework …


A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley Jan 2011

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.