Business Commons^™

Developing A Tourism Opportunity Spectrum Scale, Joshua Carroll, Kelsey Hession

Journal of Tourism Insights

The Recreation Opportunity Spectrum (ROS) has been used in a multitude of recreation planning and management applications, and has led the way for the development of the Water Recreation Opportunity Spectrum (WROS) – its water based counterpart. More recently the Tourism Opportunity Spectrum (TOS) has been identified as a valuable tool for assessing nature-based tourism viability and host community-visitor relationships (Butler and Waldbrook, 2003). This tool relies on important tourism conditions of site access, compatibility of other uses, regimentation, tourism impacts, onsite management, and social perceptions of visitors and hosts.

This tool however, has its merits for application, but …

Festival Attendees’ Perceptions Of Green Hotel Practices, Jason D. Oliver, Alex Naar, Erin Harris

Journal of Tourism Insights

Lodging managers and festival organizers have an incentive to understand how festival attendees perceive hotels with green practices in place. Lodging managers that understand how to segment, target, and position their offerings to festival attendees, including sustainable practices, can maximize financial gains from festivals. Festival organizers have related interests: they want to minimize negative impacts on the physical environment and maximize positive customer experiences on- and off-site. To provide insights into festival attendees’ perceptions of green hotel practices that may assist both sets of stakeholders, the manuscript presents the results of a survey of convenience samples from two food festivals. …