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Social and Behavioral Sciences

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California State University, San Bernardino

Theses Digitization Project

Behavior modification

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Articles 1 - 2 of 2

Full-Text Articles in Business

The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers Jan 2005

The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers

Theses Digitization Project

The effect of both public and private verbal recognition on intrinsic motivation and sales performance in fourteen restaurant waitstaff was evaluated using organizational behavior modification techniques. The hypothesis that public recognition would be more effective than private recognition in increasing intrinsic motivation and sales was not supported.


Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder Jan 2004

Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder

Theses Digitization Project

The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.