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Strategies For Adopting Consumer-Generated Media In Small-Sized To Medium-Sized Tourism Enterprises, Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Strategies For Adopting Consumer-Generated Media In Small-Sized To Medium-Sized Tourism Enterprises, Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Carmen Cox
Consumer-generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use …
Understanding The Motivations, Information Search Needs And Destination Choice Criteria Of The Medical Tourist, Nuttapong Jotikasthira, Carmen Cox
Understanding The Motivations, Information Search Needs And Destination Choice Criteria Of The Medical Tourist, Nuttapong Jotikasthira, Carmen Cox
Carmen Cox
Thailand is currently putting considerable effort into their attempts to attract a new type of traveller, the medical tourist, to visit their destination for a combination of health, medical and travel purposes. While significant research effort has been devoted to the ethical and legal issues related to medical tourism, relative limited research has focussed on the destination decision making process of people who choose to engage in medical tourism. This paper presents the results of an online survey which explores the travel motivations, information search behavior and destination choice criteria of a sample of prospective medical tourists to Thailand.
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmine Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmine Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
Carmen Cox
No abstract provided.