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Articles 1 - 6 of 6
Full-Text Articles in Business
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report
Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with …
Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh
Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh
The Qualitative Report
The purpose of this study is to explore how employees reacted by the manifestation of resistant behaviours and attitudes during an organizational transformation in the telecommunication industry of Ghana. The study adopted a qualitative multiple case study using two organizations. Data was obtained primarily through interviews from twenty employees. Seven (7) participants were interviewed from MTN Ghana and thirteen (13) participants from AIRTEL Ghana. Both managers and non-managers were interviewed. Semi-structured interviews were conducted. Thematic analysis was undertaken to identify relevant themes. The main theme determined from the analysis of data is: Manifestation of resistance and the accompanying sub-themes are …
A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi
A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi
The Qualitative Report
In this study, the researchers focus on the leadership styles of two of the game of Cricket’s most charismatic leaders of the twenty-first century – Steve Waugh of Australia and Sourav Ganguly of India in a bid to relate their styles with classic leadership theories. Both Waugh and Ganguly have been arguably recognized as the most successful cricket captains of their respective countries and have earned accolades from cricket pundits as brilliant leaders of men. In this study, a content analysis of the articles about these two legendary captains published in the highly-acclaimed Wisden almanac, electronic media such as Sportstar, …
How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness
How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness
The Qualitative Report
The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend …
Developing Competency Model Using Repertory Grid Technique: The Case Of Spinning Master, Praveen Kumar Srivastava, Bhavna Jaiswal
Developing Competency Model Using Repertory Grid Technique: The Case Of Spinning Master, Praveen Kumar Srivastava, Bhavna Jaiswal
The Qualitative Report
This paper aims to develop the Competency Model using Repertory Grid Technique. 15 Spinning Master of a large textile company in India were interviewed using repertory grid technique. The study identified 9 competencies in 3 competency clusters that are Interpersonal Relationship, Operational Efficiency and Individual Traits. The study is the first attempt to develop competency model in any textile company and can be useful in implementing competency based HR practices in the organizations. The Repertory Grid Technique used in the study helps in developing competency model in a quick and comprehensive manner that may reduce the time, labor and cost …
Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner
Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner
The Qualitative Report
Preventable medical errors result in the loss of 200,000 lives per year with associated financial and operational burdens on organizations and society. Widespread preventable patient harm occurs despite increases in healthcare regulations. High reliability organization theory contributes to improved safety and may potentially reverse this trend. This single case study explored the introduction of a safety culture and subsequent improvements in patient safety in a reliability-seeking organization. Fourteen participants from a subacute nursing facility were selected using purposeful sampling criterion. Data were collected through participant interviews, document reviews, and group observation. Five themes emerged from an analysis of collected data …