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Articles 1 - 2 of 2
Full-Text Articles in Business
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …
From Me To We: A Phenomenological Inquiry Into Group Beingness, Stacey K. Guenther
From Me To We: A Phenomenological Inquiry Into Group Beingness, Stacey K. Guenther
Antioch University Dissertations & Theses
To be human is to be a member of myriad groups. The universality of groups in our lives poses an important area of study for social scientists investigating human flourishing. Additionally, inquiring into the evolutionary potential of groups may begin to inform new ways of addressing the intractable issues we face as a human species. While most empirical studies of groups focus on group performance, or group doingness, this study explored group beingness and the experience of manifesting deep union and oneness, which is an intersubjective phenomenon that has been called coherence. Intersubjective coherence is often written about from a …