Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
University of South Florida (USF) M3 Publishing
The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …