Business Commons^™

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …