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Full-Text Articles in Business
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Perspectives@SMU
Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Perspectives@SMU
Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Perspectives@SMU
Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
Driving Uber’S Success, Singapore Management University
Driving Uber’S Success, Singapore Management University
Perspectives@SMU
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Social Marketing: Delivering On Passion, Singapore Management University
Social Marketing: Delivering On Passion, Singapore Management University
Perspectives@SMU
Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.